Docteure Chourouk Ouerghemmi is a dedicated researcher and educator currently serving as a research and teaching assistant at the Université du Québec à Chicoutimi (UQAC). With a strong academic background in marketing, sustainability, and consumer behavior, she brings interdisciplinary expertise to both her research and pedagogical activities. Her work spans data analysis (SPSS, Nvivo, AMOS), ethics certifications, research design, and scientific writing. She actively contributes to projects promoting the circular economy and digital responsibility in Québec, and is engaged in science communication through workshops, training videos, and digital content creation. Her teaching experience includes undergraduate and graduate instruction in Canada and Tunisia, where she has developed and delivered innovative, student-centered curricula. In addition to her academic achievements, she plays a vital role in community outreach, policy initiatives, and the organization of scientific events. Her dynamic, cross-cultural experience and commitment to societal impact position her as a rising leader in research and education.

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Education

Docteure Chourouk Ouerghemmi holds a Ph.D. in Marketing, supported by a solid academic foundation in management and consumer behavior. She completed her doctoral studies under the framework of an international academic exchange, culminating in a research internship at the Université du Québec à Chicoutimi (UQAC), Canada. Her academic journey includes formal education and training in both Tunisia and Canada, allowing her to build expertise in both theoretical and applied aspects of marketing, sustainability, and innovation. Her educational background is complemented by certifications in qualitative and quantitative research methodologies, including advanced proficiency in tools such as SPSS, AMOS, and Nvivo. Her academic path reflects a strong commitment to interdisciplinary learning, combining insights from economics, technology, and behavioral sciences. This blend of diverse academic experiences has provided her with the skills to analyze complex problems and contribute meaningfully to both academic and societal debates on responsible innovation and sustainable consumption.

Professional Experience

Chourouk Ouerghemmi has developed a rich and diverse professional portfolio across research, teaching, and academic service. She currently serves as a research and teaching assistant at UQAC, where she designs experimental research protocols, analyzes complex data sets, drafts grant proposals, and delivers lectures in marketing and consumer behavior. Her past experiences include teaching at the undergraduate level in Tunisia and Canada, delivering tailored support to master’s and doctoral students, and co-organizing high-level academic events. She has also contributed extensively to public outreach, including producing training capsules and managing digital platforms for research dissemination. Her professional roles reflect versatility, ranging from data-driven research to practical teaching applications. Moreover, she has actively participated in government-funded projects related to sustainability and digital responsibility in Québec, emphasizing her engagement with real-world challenges. These experiences position her as a well-rounded academic professional capable of integrating research, teaching, and community service in meaningful and impactful ways.

Research Interest

Dr. Ouerghemmi’s research interests lie at the intersection of marketing, sustainability, consumer behavior, and digital responsibility. She focuses on how consumer choices are shaped by environmental, technological, and ethical factors, particularly in the context of circular economy and responsible innovation. Her work often applies both qualitative and quantitative research methods to examine behavior patterns, assess marketing strategies, and design sustainable consumer engagement models. She has also explored themes such as sobriety, ethical digital practices, and societal resilience, contributing to forward-thinking research agendas such as Québec’s roadmap toward a circular economy and a sustainable digital future. In addition, her interests extend to pedagogy and science communication, especially through digital tools and open-access training resources. By engaging in interdisciplinary collaborations and public policy discussions, her research contributes to addressing complex societal problems through a behavioral science lens, making her work not only academically rigorous but also socially relevant and impactful.

Award and Honor

While specific award titles are not explicitly detailed, Chourouk Ouerghemmi has received significant recognition through competitive academic placements and participation in prestigious research projects. Her doctoral exchange at UQAC was supported by the Tunisian Ministry of Higher Education, demonstrating institutional trust in her academic promise. She has also been invited to contribute to high-profile initiatives, such as Québec’s participatory roadmap toward a circular economy (RRECQ) and intersectoral strategies on sustainable digital futures. These roles reflect peer recognition of her expertise and her ability to contribute to policy-shaping efforts. Her selection to evaluate academic posters and scientific papers, along with speaking roles at various colloquia, further underscore the esteem in which she is held by the academic community. Additionally, her leadership in training and mentoring students through tailored workshops and e-learning tools has established her as a respected figure in research knowledge transfer and academic support. These achievements collectively highlight her emerging prominence in her field.

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