Chourouk Ouerghemmi | Business | Best Researcher Award

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Dr. Chourouk Ouerghemmi | Business | Best Researcher Award

Postdoctoral Researcher at Université du Québec à Chicoutimi, Canada

Docteure Chourouk Ouerghemmi is a dedicated researcher and educator currently serving as a research and teaching assistant at the Université du Québec à Chicoutimi (UQAC). With a strong academic background in marketing, sustainability, and consumer behavior, she brings interdisciplinary expertise to both her research and pedagogical activities. Her work spans data analysis (SPSS, Nvivo, AMOS), ethics certifications, research design, and scientific writing. She actively contributes to projects promoting the circular economy and digital responsibility in Québec, and is engaged in science communication through workshops, training videos, and digital content creation. Her teaching experience includes undergraduate and graduate instruction in Canada and Tunisia, where she has developed and delivered innovative, student-centered curricula. In addition to her academic achievements, she plays a vital role in community outreach, policy initiatives, and the organization of scientific events. Her dynamic, cross-cultural experience and commitment to societal impact position her as a rising leader in research and education.

Professional Profile 

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ORCID Profile

Education

Docteure Chourouk Ouerghemmi holds a Ph.D. in Marketing, supported by a solid academic foundation in management and consumer behavior. She completed her doctoral studies under the framework of an international academic exchange, culminating in a research internship at the Université du Québec à Chicoutimi (UQAC), Canada. Her academic journey includes formal education and training in both Tunisia and Canada, allowing her to build expertise in both theoretical and applied aspects of marketing, sustainability, and innovation. Her educational background is complemented by certifications in qualitative and quantitative research methodologies, including advanced proficiency in tools such as SPSS, AMOS, and Nvivo. Her academic path reflects a strong commitment to interdisciplinary learning, combining insights from economics, technology, and behavioral sciences. This blend of diverse academic experiences has provided her with the skills to analyze complex problems and contribute meaningfully to both academic and societal debates on responsible innovation and sustainable consumption.

Professional Experience

Chourouk Ouerghemmi has developed a rich and diverse professional portfolio across research, teaching, and academic service. She currently serves as a research and teaching assistant at UQAC, where she designs experimental research protocols, analyzes complex data sets, drafts grant proposals, and delivers lectures in marketing and consumer behavior. Her past experiences include teaching at the undergraduate level in Tunisia and Canada, delivering tailored support to master’s and doctoral students, and co-organizing high-level academic events. She has also contributed extensively to public outreach, including producing training capsules and managing digital platforms for research dissemination. Her professional roles reflect versatility, ranging from data-driven research to practical teaching applications. Moreover, she has actively participated in government-funded projects related to sustainability and digital responsibility in Québec, emphasizing her engagement with real-world challenges. These experiences position her as a well-rounded academic professional capable of integrating research, teaching, and community service in meaningful and impactful ways.

Research Interest

Dr. Ouerghemmi’s research interests lie at the intersection of marketing, sustainability, consumer behavior, and digital responsibility. She focuses on how consumer choices are shaped by environmental, technological, and ethical factors, particularly in the context of circular economy and responsible innovation. Her work often applies both qualitative and quantitative research methods to examine behavior patterns, assess marketing strategies, and design sustainable consumer engagement models. She has also explored themes such as sobriety, ethical digital practices, and societal resilience, contributing to forward-thinking research agendas such as Québec’s roadmap toward a circular economy and a sustainable digital future. In addition, her interests extend to pedagogy and science communication, especially through digital tools and open-access training resources. By engaging in interdisciplinary collaborations and public policy discussions, her research contributes to addressing complex societal problems through a behavioral science lens, making her work not only academically rigorous but also socially relevant and impactful.

Award and Honor

While specific award titles are not explicitly detailed, Chourouk Ouerghemmi has received significant recognition through competitive academic placements and participation in prestigious research projects. Her doctoral exchange at UQAC was supported by the Tunisian Ministry of Higher Education, demonstrating institutional trust in her academic promise. She has also been invited to contribute to high-profile initiatives, such as Québec’s participatory roadmap toward a circular economy (RRECQ) and intersectoral strategies on sustainable digital futures. These roles reflect peer recognition of her expertise and her ability to contribute to policy-shaping efforts. Her selection to evaluate academic posters and scientific papers, along with speaking roles at various colloquia, further underscore the esteem in which she is held by the academic community. Additionally, her leadership in training and mentoring students through tailored workshops and e-learning tools has established her as a respected figure in research knowledge transfer and academic support. These achievements collectively highlight her emerging prominence in her field.

Conclusion

Docteure Chourouk Ouerghemmi stands out as a dynamic and committed researcher with a growing impact in academia and society. Her multidimensional expertise—spanning marketing, sustainability, education, and data analysis—enables her to bridge the gap between theoretical research and practical application. She brings a rare combination of scholarly depth, pedagogical innovation, and social engagement to her work. From designing rigorous research protocols to delivering inclusive and interactive teaching experiences, she embodies the qualities of a modern academic leader. Her involvement in national and intersectoral research initiatives further demonstrates her capacity to influence systemic change, particularly in the realms of circular economy and digital ethics. With a track record of interdisciplinary collaboration, policy-oriented research, and international exposure, Chourouk Ouerghemmi is well-positioned for future academic honors and leadership roles. Her profile reflects not just academic excellence but a strong dedication to making research a driver of sustainable and ethical societal progress.

Publications Top Notes

  • Title: Overview of factors influencing consumer engagement with plastic recycling
    Authors: M. Ertz, W. Addar, C. Ouerghemmi, M. Takaffoli
    Year: 2023
    Citations: 27

  • Title: The impact of virtual reality (VR) tour experience on tourists’ intention to visit
    Authors: C. Ouerghemmi, M. Ertz, N. Bouslama, U. Tandon
    Year: 2023
    Citations: 25

  • Title: Virtual Tasting in the Metaverse: Technological Advances and Consumer Behavior Impacts
    Authors: F.A. Moustapha, M. Ertz, C. Ouerghemmi
    Year: 2024
    Citations: 5

  • Title: Influence of atmospheric cues on the consumers’ behaviour: moderating effects of the aesthetic centrality of the store and the purpose of the visit
    Authors: A.A. Zarrouk, C. Ouerghemmi
    Year: 2019
    Citations: 4

  • Title: Impact of virtual reality on tourism (Encyclopedia entry)
    Authors: C. Ouerghemmi, M. Ertz, N. Bouslama, U. Tandon
    Year: 2023
    Citations: 3*

  • Title: Impact of the metaverse on sustainability in the construction industry
    Authors: M. Ertz, C. Ouerghemmi, Y.N. Njika
    Year: 2024
    Citations: 2

  • Title: Fostering Sustainability Through Digital Evolution: Evaluating Industry 5.0 Preparedness in Quebec’s Regional SMEs
    Authors: S. Vallée, M. Ertz, C. Ouerghemmi, A. Périn
    Year: 2025

XinYing Chew | Computer Science | Young Scientist Award

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Assoc. Prof. Dr. XinYing Chew | Computer Science | Young Scientist Award

Associate Professor at Universiti Sains Malaysia (USM), Malaysia

Associate Professor Ts. Dr. Chew XinYing is a distinguished academic and researcher at Universiti Sains Malaysia (USM), where she serves in the School of Computer Sciences. With extensive expertise in industrial computing and advanced analytics, she has made significant contributions to data-driven research, quality control, and artificial intelligence applications. As a Program Manager for both Computer Science and Offshore Programs at USM, she plays a vital role in shaping academic curricula and fostering industry collaborations. Her work spans interdisciplinary domains, including AI in tourism, environmental sustainability, and predictive analytics, making her a key figure in modern computational research. Dr. Chew has co-authored numerous high-impact journal publications and actively collaborates with international scholars, reflecting her commitment to advancing knowledge globally. With her leadership, research acumen, and dedication to academic excellence, she continues to drive innovation in data analytics and computational intelligence, contributing to both academia and industry applications.

Professional Profile

Education

Dr. Chew XinYing holds a Ph.D. in Computer Science from Universiti Sains Malaysia (USM), where she specialized in industrial computing and advanced statistical methodologies. Prior to her doctoral studies, she earned her Bachelor of Information Technology (Hons.) from Universiti Kebangsaan Malaysia (UKM), laying the foundation for her expertise in data analytics and computational intelligence. Throughout her academic journey, she has demonstrated a deep passion for integrating statistical process control techniques with modern computing approaches, making her a key researcher in quality control and decision-making systems. Her educational background has equipped her with advanced knowledge in artificial intelligence, predictive modeling, and big data analytics. This strong academic foundation has not only fueled her research contributions but also positioned her as a mentor and educator, guiding students in cutting-edge technological advancements. Dr. Chew’s commitment to continuous learning has made her a well-rounded scholar in the field of computational sciences.

Professional Experience

Dr. Chew XinYing is currently an Associate Professor at the School of Computer Sciences, Universiti Sains Malaysia (USM), where she also serves as the Program Manager for both Computer Science and Offshore Programs. Her professional career spans years of academic excellence, with a focus on curriculum development, student mentorship, and research leadership. She has played a pivotal role in shaping USM’s computer science programs, ensuring they align with industry standards and emerging technological trends. Beyond academia, she has engaged in industry collaborations, applying her expertise in industrial computing and analytics to solve real-world challenges. Her research extends into diverse fields such as artificial intelligence in business intelligence, statistical process control, and environmental sustainability. Dr. Chew’s extensive experience in both research and academic leadership has positioned her as a key contributor to Malaysia’s technological and educational advancements, fostering a new generation of computational scientists and researchers.

Research Interests

Dr. Chew XinYing’s research interests lie at the intersection of industrial computing, artificial intelligence, quality control, and advanced analytics. She has conducted extensive studies on statistical process control (SPC) and predictive modeling, focusing on their applications in business intelligence and decision-making. Additionally, her work explores artificial intelligence in tourism, environmental sustainability, and customer behavior analytics, reflecting her ability to integrate computing technologies into diverse domains. She is particularly interested in machine learning algorithms, big data analytics, and AI-driven decision support systems, which have wide-ranging applications in healthcare, financial analytics, and industrial optimization. Her interdisciplinary approach has led to impactful research in areas such as green technology, metaverse ethics, and orthopedic disease detection using AI. By bridging computational science with real-world applications, Dr. Chew continues to push the boundaries of data-driven innovation and contribute to advancements in both academic and industrial sectors.

Awards and Honors

Dr. Chew XinYing has been recognized for her outstanding contributions to research and academia through various awards and honors. Her scholarly achievements are reflected in her numerous high-impact journal publications, earning her recognition as a leading researcher in industrial computing and AI-driven analytics. She has received international accolades for her work in predictive modeling, AI in tourism, and quality control methodologies, demonstrating the real-world impact of her research. As a highly cited researcher, her studies have influenced multiple fields, positioning her among the top contributors in data-driven decision-making research. In addition to academic awards, she has been invited as a keynote speaker and panelist at international conferences, highlighting her expertise in machine learning and computational intelligence. Her dedication to academic excellence, combined with her leadership in research and education, continues to earn her prestigious honors, further establishing her as a respected figure in computer science and analytics.

Conclusion

Associate Professor Ts. Dr. Chew XinYing is a strong candidate for the Research for Young Scientist Award due to her high research productivity, interdisciplinary expertise, and leadership roles. To further solidify her eligibility, she could focus on independent research contributions, securing significant research grants, and emphasizing industry impact through patents and collaborations.

Publications Top Noted

1. Blockchain and Innovation Resistance

  • Title: Navigating the Power of Blockchain Strategy: Analysis of Technology-Organization-Environment (TOE) Framework and Innovation Resistance Theory Using PLS-SEM and ANN Insights
  • Authors: Alnoor, A.M., Abbas, S., Sadaa, A.M., Chew, X., Erkol Bayram, G.E.
  • Year: 2025
  • Journal: Technological Forecasting and Social Change
  • Citations: 0

2. Statistical Process Control and Quality Engineering

  • Title: Optimal Designs of the Group Runs Exponentially Weighted Moving Average X and t Schemes

  • Authors: Khaw, K.W., Chew, X., Teh, S.

  • Year: 2025

  • Journal: Quality and Reliability Engineering International

  • Citations: 0

  • Title: The One-Sided Variable Sampling Interval Exponentially Weighted Moving Average X? Charts Under the Gamma Distribution

  • Authors: Goh, K.L., Chew, X.

  • Year: 2024

  • Journal: Sains Malaysiana

  • Citations: 0

3. Organizational Communication and IT

  • Title: How Information Technology Influences Organizational Communication: The Mediating Role of Organizational Structure
  • Authors: Chew, X., Alharbi, R.K., Khaw, K.W., Alnoor, A.M.
  • Year: 2024
  • Journal: PSU Research Review
  • Citations: 2

4. Consumer Behavior and Decision-Making

  • Title: Unveiling the Optimal Configuration of Impulsive Buying Behavior Using Fuzzy Set Qualitative Comparative Analysis and Multi-Criteria Decision Approach
  • Authors: Alnoor, A.M., Abbas, S., Khaw, K.W., Raad Muhsen, Y.R., Chew, X.
  • Year: 2024
  • Journal: Journal of Retailing and Consumer Services
  • Citations: 6

5. E-Commerce and Customer Trust

  • Title: Symmetric and Asymmetric Modeling to Boost Customers’ Trustworthiness in Livestreaming Commerce
  • Authors: Chew, X., Alnoor, A.M., Khaw, K.W., Al Halbusi, H., Raad Muhsen, Y.R.
  • Year: 2024
  • Journal: Current Psychology
  • Citations: 2

6. Artificial Intelligence and Tourism

  • Title: The Role of Artificial Intelligence in Regenerative Tourism and Green Destinations
  • Authors: Alnoor, A.M., Erkol Bayram, G.E., Chew, X., Shah, S.H.A.
  • Year: 2024
  • Publication Type: Book
  • Citations: 0