Chourouk Ouerghemmi | Business | Best Researcher Award

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Dr. Chourouk Ouerghemmi | Business | Best Researcher Award

Postdoctoral Researcher at Université du Québec à Chicoutimi, Canada

Docteure Chourouk Ouerghemmi is a dedicated researcher and educator currently serving as a research and teaching assistant at the Université du Québec à Chicoutimi (UQAC). With a strong academic background in marketing, sustainability, and consumer behavior, she brings interdisciplinary expertise to both her research and pedagogical activities. Her work spans data analysis (SPSS, Nvivo, AMOS), ethics certifications, research design, and scientific writing. She actively contributes to projects promoting the circular economy and digital responsibility in Québec, and is engaged in science communication through workshops, training videos, and digital content creation. Her teaching experience includes undergraduate and graduate instruction in Canada and Tunisia, where she has developed and delivered innovative, student-centered curricula. In addition to her academic achievements, she plays a vital role in community outreach, policy initiatives, and the organization of scientific events. Her dynamic, cross-cultural experience and commitment to societal impact position her as a rising leader in research and education.

Professional Profile 

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Education

Docteure Chourouk Ouerghemmi holds a Ph.D. in Marketing, supported by a solid academic foundation in management and consumer behavior. She completed her doctoral studies under the framework of an international academic exchange, culminating in a research internship at the Université du Québec à Chicoutimi (UQAC), Canada. Her academic journey includes formal education and training in both Tunisia and Canada, allowing her to build expertise in both theoretical and applied aspects of marketing, sustainability, and innovation. Her educational background is complemented by certifications in qualitative and quantitative research methodologies, including advanced proficiency in tools such as SPSS, AMOS, and Nvivo. Her academic path reflects a strong commitment to interdisciplinary learning, combining insights from economics, technology, and behavioral sciences. This blend of diverse academic experiences has provided her with the skills to analyze complex problems and contribute meaningfully to both academic and societal debates on responsible innovation and sustainable consumption.

Professional Experience

Chourouk Ouerghemmi has developed a rich and diverse professional portfolio across research, teaching, and academic service. She currently serves as a research and teaching assistant at UQAC, where she designs experimental research protocols, analyzes complex data sets, drafts grant proposals, and delivers lectures in marketing and consumer behavior. Her past experiences include teaching at the undergraduate level in Tunisia and Canada, delivering tailored support to master’s and doctoral students, and co-organizing high-level academic events. She has also contributed extensively to public outreach, including producing training capsules and managing digital platforms for research dissemination. Her professional roles reflect versatility, ranging from data-driven research to practical teaching applications. Moreover, she has actively participated in government-funded projects related to sustainability and digital responsibility in Québec, emphasizing her engagement with real-world challenges. These experiences position her as a well-rounded academic professional capable of integrating research, teaching, and community service in meaningful and impactful ways.

Research Interest

Dr. Ouerghemmi’s research interests lie at the intersection of marketing, sustainability, consumer behavior, and digital responsibility. She focuses on how consumer choices are shaped by environmental, technological, and ethical factors, particularly in the context of circular economy and responsible innovation. Her work often applies both qualitative and quantitative research methods to examine behavior patterns, assess marketing strategies, and design sustainable consumer engagement models. She has also explored themes such as sobriety, ethical digital practices, and societal resilience, contributing to forward-thinking research agendas such as Québec’s roadmap toward a circular economy and a sustainable digital future. In addition, her interests extend to pedagogy and science communication, especially through digital tools and open-access training resources. By engaging in interdisciplinary collaborations and public policy discussions, her research contributes to addressing complex societal problems through a behavioral science lens, making her work not only academically rigorous but also socially relevant and impactful.

Award and Honor

While specific award titles are not explicitly detailed, Chourouk Ouerghemmi has received significant recognition through competitive academic placements and participation in prestigious research projects. Her doctoral exchange at UQAC was supported by the Tunisian Ministry of Higher Education, demonstrating institutional trust in her academic promise. She has also been invited to contribute to high-profile initiatives, such as Québec’s participatory roadmap toward a circular economy (RRECQ) and intersectoral strategies on sustainable digital futures. These roles reflect peer recognition of her expertise and her ability to contribute to policy-shaping efforts. Her selection to evaluate academic posters and scientific papers, along with speaking roles at various colloquia, further underscore the esteem in which she is held by the academic community. Additionally, her leadership in training and mentoring students through tailored workshops and e-learning tools has established her as a respected figure in research knowledge transfer and academic support. These achievements collectively highlight her emerging prominence in her field.

Conclusion

Docteure Chourouk Ouerghemmi stands out as a dynamic and committed researcher with a growing impact in academia and society. Her multidimensional expertise—spanning marketing, sustainability, education, and data analysis—enables her to bridge the gap between theoretical research and practical application. She brings a rare combination of scholarly depth, pedagogical innovation, and social engagement to her work. From designing rigorous research protocols to delivering inclusive and interactive teaching experiences, she embodies the qualities of a modern academic leader. Her involvement in national and intersectoral research initiatives further demonstrates her capacity to influence systemic change, particularly in the realms of circular economy and digital ethics. With a track record of interdisciplinary collaboration, policy-oriented research, and international exposure, Chourouk Ouerghemmi is well-positioned for future academic honors and leadership roles. Her profile reflects not just academic excellence but a strong dedication to making research a driver of sustainable and ethical societal progress.

Publications Top Notes

  • Title: Overview of factors influencing consumer engagement with plastic recycling
    Authors: M. Ertz, W. Addar, C. Ouerghemmi, M. Takaffoli
    Year: 2023
    Citations: 27

  • Title: The impact of virtual reality (VR) tour experience on tourists’ intention to visit
    Authors: C. Ouerghemmi, M. Ertz, N. Bouslama, U. Tandon
    Year: 2023
    Citations: 25

  • Title: Virtual Tasting in the Metaverse: Technological Advances and Consumer Behavior Impacts
    Authors: F.A. Moustapha, M. Ertz, C. Ouerghemmi
    Year: 2024
    Citations: 5

  • Title: Influence of atmospheric cues on the consumers’ behaviour: moderating effects of the aesthetic centrality of the store and the purpose of the visit
    Authors: A.A. Zarrouk, C. Ouerghemmi
    Year: 2019
    Citations: 4

  • Title: Impact of virtual reality on tourism (Encyclopedia entry)
    Authors: C. Ouerghemmi, M. Ertz, N. Bouslama, U. Tandon
    Year: 2023
    Citations: 3*

  • Title: Impact of the metaverse on sustainability in the construction industry
    Authors: M. Ertz, C. Ouerghemmi, Y.N. Njika
    Year: 2024
    Citations: 2

  • Title: Fostering Sustainability Through Digital Evolution: Evaluating Industry 5.0 Preparedness in Quebec’s Regional SMEs
    Authors: S. Vallée, M. Ertz, C. Ouerghemmi, A. Périn
    Year: 2025

Sangjae Lee | Business, Management and Accounting | Best Researcher Award

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Prof. Dr. Sangjae Lee | Business, Management and Accounting | Best Researcher Award

Professor at Sejong University, South Korea

Dr. Sangjae Lee is a distinguished scholar in Management Information Systems, currently serving as a Full Professor at Sejong University’s School of Business Administration. With a prolific research career spanning over two decades, he has made significant contributions to business intelligence, cybersecurity management, and decision support systems. His work has been recognized on global platforms, ranking among the top researchers in the Pacific Asia region. In addition to his academic achievements, he has played a key role in advancing data-driven decision-making strategies, making his research impactful both in academia and industry. Dr. Lee’s expertise extends to teaching and mentoring, shaping the next generation of business technology professionals.

Professional Profile

Education

Dr. Lee earned his Ph.D. and M.S. in Management Information Systems from the prestigious Korea Advanced Institute of Science and Technology (KAIST), a globally recognized leader in technology and innovation. His doctoral research focused on data analytics and business intelligence, laying the foundation for his extensive contributions to the field. He also holds a B.S. in Management Science from KAIST, where he developed a strong background in analytical methodologies, decision support systems, and enterprise resource planning. His educational journey at KAIST, one of the top research institutions in South Korea, provided him with the expertise and intellectual rigor that shaped his academic and professional career. His training in both theoretical and applied aspects of information systems has enabled him to conduct groundbreaking research with real-world implications for business strategy and management.

Professional Experience

Dr. Lee has held various academic and research positions at top-tier institutions, demonstrating his extensive experience in teaching and research. Before joining Sejong University as a tenured Full Professor, he served as a Research Professor at Sungkyunkwan University and a Lecturer at Hanyang University, both of which are AACSB-accredited institutions. He also worked as a Researcher at KAIST’s Techno-Management Research Institute, where he contributed to cutting-edge advancements in information systems and technology management. Over the years, he has designed and taught core courses such as Business Intelligence, Cybersecurity Management, and Enterprise Resource Planning, integrating advanced analytical tools like Python, R, and SAP simulation. His commitment to academic excellence is evident in his consistently high teaching evaluations and innovative course designs that equip students with essential technological and managerial skills.

Research Interests

Dr. Lee’s research spans multiple critical domains, including business intelligence, data mining, cybersecurity, and e-commerce strategy. His work delves into how big data analytics can drive business performance, leveraging predictive modeling and decision support systems. He has extensively studied electronic word-of-mouth (eWOM) and its impact on consumer behavior and market performance, offering valuable insights into digital marketing and online commerce. His research also explores the evolving challenges in cybersecurity management, addressing risk assessment, digital fraud prevention, and strategic security planning. By integrating data-driven methodologies with managerial insights, Dr. Lee’s studies contribute significantly to enhancing organizational efficiency and technological innovation. His research is widely cited, reflecting its relevance and applicability in today’s digital economy.

Honors & Awards

Dr. Lee has received numerous accolades recognizing his outstanding research contributions. He was ranked 9th in the Pacific Asia region by the Association for Information Systems (AIS) in 2009 and 11th in the world for his research impact in Management Information Systems. His paper on knowledge management performance won the prestigious Emerald Literati Award in 2015, reflecting its high citation and influence. Additionally, he has been a multiple-time recipient of the Best Researcher Award at Sejong University (2008, 2010, 2011, 2015, 2019), further affirming his consistent scholarly excellence. He also won Best Paper Awards at Sejong University in 2010 and 2012, recognizing his exceptional contributions to the field. His research productivity and impact place him among the top scholars in business intelligence and cybersecurity management, making him a highly esteemed figure in his discipline.

Conclusion

Dr. Sangjae Lee has an exceptional track record in Management Information Systems, Business Intelligence, and Cybersecurity. His high research output, international journal publications, and multiple awards make him a strong candidate for the Best Researcher Award. Strengthening global collaborations, interdisciplinary impact, and industry engagement could further enhance his candidacy. However, based on his current achievements, he is already a highly deserving contender for this prestigious recognition.

Publications Top Noted

1. Knowledge Management & Business Intelligence

  • KMPI: Measuring Knowledge Management PerformanceAuthors: KC Lee, S Lee, IW KangJournal: Information & Management, 2005 – 1045 citations
  • An Integrated View of Knowledge Management for PerformanceAuthors: S Lee, B Gon Kim, H KimJournal: Journal of Knowledge Management, 2012 – 411 citations
  • Using AHP to Determine Intangible Priority Factors for Technology Transfer AdoptionAuthors: S Lee, W Kim, YM Kim, KJ OhJournal: Expert Systems with Applications, 2012 – 148 citations

2. E-Commerce & Consumer Behavior

  • The Impact of Tour Quality and Tourist Satisfaction on Tourist Loyalty: The Case of Chinese Tourists in KoreaAuthors: S Lee, S Jeon, D KimJournal: Tourism Management, 2011 – 722 citations
  • Predicting the Helpfulness of Online Reviews Using Multilayer Perceptron Neural NetworksAuthors: S Lee, JY ChoehJournal: Expert Systems with Applications, 2014 – 268 citations
  • The Determinants of Helpfulness of Online ReviewsAuthors: S Lee, JY ChoehJournal: Behaviour & Information Technology, 2016 – 100 citations
  • The Interactive Impact of Online Word-of-Mouth and Review Helpfulness on Box Office RevenueAuthors: S Lee, JY ChoehJournal: Management Decision, 2018 – 86 citations

3. Cybersecurity & Information Systems

  • Security Threats to Internet: A Korean Multi-Industry InvestigationAuthors: B Jung, I Han, S LeeJournal: Information & Management, 2001 – 100 citations
  • Assessment of Process Improvement from Organizational ChangeAuthors: S Lee, H AhnJournal: Information & Management, 2008 – 92 citations
  • Fuzzy Cognitive Map for the Design of EDI ControlsAuthors: S Lee, I HanJournal: Information & Management, 2000 – 81 citations

4. Enterprise IT & Decision Support Systems

  • Factors Affecting the Implementation Success of Internet-Based Information SystemsAuthors: S Lee, K KimJournal: Computers in Human Behavior, 2007 – 340 citations
  • The Impact of Partnership Attributes on EDI Implementation SuccessAuthors: S Lee, GG LimJournal: Information & Management, 2003 – 231 citations
  • Using Balanced Scorecards for the Evaluation of “Software-as-a-Service”Authors: S Lee, SB Park, GG LimJournal: Information & Management, 2013 – 106 citations

5. Social Networks & Digital Transformation

  • The Impact of Qualities of Social Network Service on the Continuance Usage IntentionAuthors: S Lee, BG KimJournal: Management Decision, 2017 – 123 citations
  • Exploring the Influence of Personal Schema on Trust Transfer and Switching Costs in Brick-and-Click BookstoresAuthors: KC Lee, N Chung, S LeeJournal: Information & Management, 2011 – 86 citations