Associate Professor at National Institute of Bank Management (NIBM), Pune, India.
Dr. Asha Binu Raj is an accomplished academician, researcher, consultant, and trainer in the fields of Human Resource Management and Organizational Behaviour. With a career spanning over 22 years, she has combined industry and academic excellence, currently serving as an Associate Professor at the National Institute of Bank Management (NIBM), Pune. She has over 13 years of academic experience in teaching at doctoral, postgraduate, and undergraduate levels. Dr. Raj has led numerous training programs and consultancy projects for national and international banking and corporate sectors. Her work spans leadership development, talent management, stress management, and employee engagement. A prolific author, she has several publications in SCOPUS and ABDC-indexed journals and is actively involved in editorial boards and peer-reviewing processes. Her work has been recognized with best paper awards at prestigious international conferences. Passionate about knowledge sharing, she continues to bridge academia and industry through training, research, and thought leadership.
Professional Profile
SCOPUS
ORCID
Education
Dr. Asha Binu Raj holds a Ph.D. in Management Studies (Human Resource Management) from the University of Hyderabad, with a research focus on internal branding in the service sector. She completed her MBA in Human Resource Management and Marketing from Rani Durgavati Vishwavidyalaya, Jabalpur, India, with a strong academic record (CGPA: 7.91). Her academic foundation began with a B.Sc. in Biology and Chemistry from the same university’s Govt. Autonomous Science College. She has also pursued multiple faculty development programs (FDPs) and workshops in areas such as HR Analytics, Data-Driven Decision Making with R and Python, Technology Management, Gamification, and Case Teaching. These educational engagements have equipped her with strong interdisciplinary teaching, research, and digital skills. Her academic journey reflects a blend of theory and application, laying a robust foundation for her leadership in academia and corporate training.
Professional Experience
Dr. Raj has over 22 years of professional experience, split between 13+ years in academia and over 8 years in corporate HR. She is currently an Associate Professor at NIBM Pune, previously holding senior roles at ICFAI Business School, Hyderabad, Kasturba Gandhi College, ASMA Institute of Management, and others. Her teaching expertise spans HRM, Organizational Behaviour, Leadership, and Employer Branding. She has directed training and management development programs (MDPs) for major banks and corporates, including Aurobindo Pharma, DRDO, and India Post. Before academia, she held leadership roles in talent acquisition and HR consulting at Compqsoft Inc., Prima HRM Services, and API Data Communications. Her corporate experience includes talent management, HR branding, employee engagement, and training across IT and non-IT sectors. This diverse experience empowers her to bridge theoretical knowledge with real-world practice in her academic and consulting work.
Research Interest
Dr. Raj’s research delves into the intricate dynamics of Human Resource Management, emphasizing internal branding, employee engagement, corporate governance, and well-being. Her studies often adopt an interdisciplinary lens, merging HR with psychology, organizational behavior, and strategic leadership. A significant portion of her research explores the mediating and moderating effects of leadership, communication, and organizational climate on performance and engagement outcomes. Her recent work investigates technostress, faculty engagement, and spiritual leadership, reflecting the evolving challenges in modern workplaces. She has contributed to the literature on digital internal communication, work-life balance, corporate social responsibility, and quality of work-life through empirical and theoretical research. Her publications, widely indexed in SCOPUS, ABDC, Web of Science, and EBSCO, cater to both academic and practitioner audiences. Dr. Raj also integrates her research insights into her training programs, influencing HR practices in public and private organizations across India and abroad.
Award and Honor
Dr. Asha Binu Raj has received several prestigious accolades for her research and academic contributions. Notably, she won Best Research Paper Awards at SIMS International Research Conference (2019), the International Conference on Business Competitiveness (2015), and the International Conference on Global Business (2011). Her doctoral research was nominated for the Prof. Durganand Sinha Best Dissertation Award (2016) by the National Academy of Psychology, India. She has been invited to chair sessions at various international conferences and serve on expert panels for doctoral programs, including at the University of Maryland. Her scholarly contributions as a reviewer for journals under Emerald, Inderscience, and Sage further validate her standing in academia. She has also contributed as a course designer, content developer, and editor in numerous academic publishing initiatives. These honors reflect her commitment to academic excellence and thought leadership in human resources and organizational development.
Conclusion
Dr. Asha Binu Raj demonstrates a strong and consistent research trajectory with notable publications, academic contributions, and practical impact in the fields of Human Resource Management and Organizational Behaviour. Her work is not only academically rigorous but also addresses real-world challenges, making her research highly relevant and applied. The recognition she has received through multiple best paper awards and her involvement in training and consultancy projects further underscores her influence in both academic and professional circles.While there are opportunities to enhance her profile through increased international collaboration, higher-impact publications, and research funding, these areas represent potential for future growth rather than current gaps.In summary, Dr. Asha Binu Raj is a highly suitable candidate for the Best Researcher Award. Her well-rounded expertise, dedication to scholarly work, and consistent research output position her as a strong and deserving nominee.
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Internal branding and technostress among employees
Authors: Asha Binu Raj, Ashok Kumar Goute
Year: 2025
Citation: Acta Psychologica, Volume 255, https://doi.org/10.1016/j.actpsy.2025.104943
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• Corporate board meetings: An additional source of income to the hotel industry
Authors: Nityanand Tripathi, Asha Binu Raj
Year: 2025
Citation: The IUP Journal of Accounting Research & Audit Practices (Accepted)
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• Debt financing, firm performance, and agency costs during COVID-19
Authors: Nityanand Tripathi, Asha Binu Raj, Naseem Ahamed
Year: 2024
Citation: The IUP Journal of Corporate Governance, Vol. 23 No. 2, pp. 5-41
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• Impact of COVID-19 on Indian economy and financial market
Authors: Nityanand Tripathi, Naseem Ahamed, Asha Binu Raj
Year: 2024
Citation: IUP Journal of Applied Economics, Vol. 26 No. 2, pp. 76-88
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• Oil price volatility and corporate debt in India
Authors: Hammoudeh S.M., Tripathi N., Raj A.B., Tiwari A.K.
Year: 2024
Citation: North American Journal of Economics and Finance, Vol. 73, https://doi.org/10.1016/j.najef.2024.102187
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• Faculty engagement and spiritual leadership
Authors: Asha Binu Raj, A.K. Subramani, N. Akbar Jan
Year: 2024
Citation: Industrial and Commercial Training, Vol. 56 No. 1, https://doi.org/10.1108/ICT-03-2023-0018
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• Workplace spirituality and job satisfaction among teachers
Authors: Asha Binu Raj, Ambreesh P., Tripathi N.N., Ambreesh Kumar A.
Year: 2023
Citation: International Journal of Educational Management, https://doi.org/10.1108/IJEM-03-2023-0110
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• Employee engagement at Reliance Jio (Case Study)
Authors: Asha Binu Raj
Year: 2022
Citation: Twentieth AIMS International Conference on Management, pp. 201-204
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• Psychological well-being of students during online education
Authors: Asha Binu Raj, Kumar P.A., Tripathi N.
Year: 2023
Citation: International Journal of Knowledge and Learning, Vol. 16 No. 4, https://doi.org/10.1504/IJKL.2023.134104
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• CSR and employer branding
Authors: Asha Binu Raj, N. Akbar Jan, A.K. Subramani
Year: 2022
Citation: International Journal of Social Economics, Vol. 49 No. 12, https://doi.org/10.1108/IJSE-09-2021-0541
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• Salaries, board remuneration, and gold demand
Authors: Tripathi N.N., Asha Binu Raj, Tiwari A.K.
Year: 2022
Citation: Resources Policy, Vol. 75, https://doi.org/10.1016/j.resourpol.2021.102542
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• Smartphone impact on teacher stress and satisfaction
Authors: N. Akbar Jan, Asha Binu Raj, A.K. Subramani
Year: 2022
Citation: International Journal of Management in Education, Vol. 16 No. 4, pp. 438–462
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• Corporate governance and opportunistic transactions
Authors: Tripathi N.N., Binu Raj Asha, Syamala S.R., Tiwari A.K.
Year: 2022
Citation: International Journal of Economic Policy in Emerging Economies, https://doi.org/10.1504/IJEPEE.2022.10044140
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• Business group firms and related party transactions
Authors: Tripathi N.N., Raj A.B., Sireesha P.B.
Year: 2022
Citation: Macroeconomics and Finance in Emerging Market Economies, Vol. 18(1), pp. 24–46
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• Internal branding and transformational leadership
Authors: Asha Binu Raj
Year: 2021
Citation: Asia-Pacific Journal of Business Administration, Vol. 14 No. 3, pp. 285-308, https://doi.org/10.1108/APJBA-04-2021-0175
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• Organizational climate in hospitals during COVID-19
Authors: N. Akbar Jan, Asha Binu Raj, A.K. Subramani
Year: 2021
Citation: Indian Journal of Economics & Business, Vol. 20 No. 3
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• E-learning framework and technical education
Authors: Asha Binu Raj, N. Akbar Jan, A.K. Subramani
Year: 2021
Citation: The IUP Journal of Organizational Behavior, Vol. 20 No. 4
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• Academic stress and campus life
Authors: Asha Binu Raj et al.
Year: 2021
Citation: The IUP Journal of Organizational Behavior, Vol. 20 No. 4
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• Employee value proposition and retention intention
Authors: Asha Binu Raj
Year: 2020
Citation: South Asian Journal of Business Studies, Vol. 10 No. 2, https://doi.org/10.1108/SAJBS-10-2019-0183
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• Internal branding and medical staff engagement
Authors: Asha Binu Raj
Year: 2020
Citation: Indian Journal of Public Health Research & Development, Vol. 11(03), pp. 942-947
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• Employee well-being through internal branding
Authors: Asha Binu Raj
Year: 2018
Citation: Global Business Review, 21(3), https://doi.org/10.1177/0972150918779161