Dr. Shahida Kanwel is an accomplished researcher with expertise in tourism management, business development, digital marketing, cultural destinations, and healthcare services. She has produced a significant body of research published in high-impact SSCI and SCI-indexed journals, covering diverse and interdisciplinary areas such as tourist behavior, destination loyalty, environmental sustainability, and healthcare service quality. Her academic journey includes a Ph.D. in Tourism Management and postdoctoral research at leading universities in China, which reflects her global exposure and collaborative capabilities. She has also served as a reviewer for reputed international journals, showcasing her credibility and recognition in the scholarly community. Beyond publications, she has been honored with prestigious awards, including provincial-level recognition and a fully funded doctoral scholarship, further validating her academic excellence. With a growing portfolio of publications, ongoing research projects, and contributions to both theory and practice, Dr. Kanwel is well-positioned as an emerging leader in her field.

Professional Profile 

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Education

Dr. Shahida Kanwel holds a strong academic background with a Ph.D. in Tourism Management from Zhejiang University, China. Her doctoral research explored tourist experience, satisfaction, and behavioral intentions with a specific focus on cultural destinations, highlighting her expertise in tourism development and marketing. She has been trained in advanced research methodologies, data analysis, and interdisciplinary studies that link tourism with business management and cultural promotion. Her education reflects not only theoretical knowledge but also practical applications in sustainable destination development, digital marketing, and tourism health services. In addition to her doctoral studies, she has actively engaged in research training, academic workshops, and international conferences, which enhanced her global perspective and research competence. The fully funded scholarship she received during her Ph.D. is a testament to her academic potential and commitment. Overall, her educational journey reflects dedication to excellence and continuous growth in research and academic leadership.

Experience

Dr. Shahida Kanwel has a diverse academic and professional journey marked by progressive responsibilities in teaching and research. She began her career as a lecturer, where she gained valuable experience in academic instruction and student mentorship. Later, she served as a Research Assistant at Zhejiang University, where she was involved in conducting literature reviews, managing data collection and analysis, coordinating research projects, and contributing to scholarly publications. Currently, she is a Postdoctoral Researcher at Jiangsu University, China, where she continues to advance her research in tourism management, business development, digital marketing, and healthcare management. Her international academic experience in globally recognized universities reflects her adaptability, collaborative mindset, and ability to contribute to diverse research environments. In addition, her engagement in project management, academic writing, and participation in international workshops has strengthened her professional skills. Collectively, her experience highlights a strong foundation for continued contributions to academia and research innovation.

Research Focus

Dr. Shahida Kanwel’s research focuses on the intersection of tourism management, business development, and digital marketing, with a strong emphasis on sustainable development and tourist behavior. Her work explores key areas such as destination development, customer satisfaction, social media promotion, healthcare services, and the role of cultural identity in tourism experiences. She has also extended her research to emerging global themes such as One Belt One Road (OBOR) initiatives, digital healthcare adoption, and environmental challenges like toxic metal pollution in freshwater ecosystems. By integrating multiple disciplines, she provides a comprehensive perspective on how tourism and business practices can contribute to economic growth, cultural preservation, and sustainable service delivery. Her research also emphasizes practical implications, offering valuable insights for policymakers, tourism professionals, and healthcare providers. This diverse focus positions her at the forefront of interdisciplinary scholarship, enabling her to make impactful contributions across academia and industry.

Award and Honor

Dr. Shahida Kanwel has been recognized for her academic excellence and research contributions through several prestigious awards and honors. She received the Jiangsu Provincial Excellent Postdoctoral Award, reflecting her impactful research and academic achievements at the postdoctoral level. Earlier, she was granted a highly competitive and fully funded scholarship by the China Scholarship Council, which supported her doctoral studies at Zhejiang University for several years, further highlighting her academic potential and international recognition. She has also been involved in notable cultural and academic events, such as the organization of Hangzhou Global Cheongsam Day, reflecting her contribution beyond research to cultural promotion and community engagement. In addition, her role as a reviewer for international journals in psychology, public health, and tourism underscores her recognition as a trusted scholar in her field. Collectively, these awards and honors validate her credibility, scholarly excellence, and dedication to advancing research and academic leadership.

Publication Top Notes

Title: The influence of destination image on tourist loyalty and intention to visit: Testing a multiple mediation approach
Authors: S Kanwel, Z Lingqiang, M Asif, J Hwang, A Hussain, A Jameel
Year: 2019
Citations: 293

Title: The effect of “women’s empowerment” on child nutritional status in Pakistan
Authors: A Shafiq, A Hussain, M Asif, J Hwang, A Jameel, S Kanwel
Year: 2019
Citations: 78

Title: Promoting OPD patient satisfaction through different healthcare determinants: A study of public sector hospitals
Authors: A Hussain, M Asif, A Jameel, J Hwang, N Sahito, S Kanwel
Year: 2019
Citations: 70

Title: Impact of tourism satisfaction and service quality on destination loyalty: A structural equation modeling approach concerning China resort hotels
Authors: A Hussain, M Li, S Kanwel, M Asif, A Jameel, J Hwang
Year: 2023
Citations: 48

Title: The mediating effects of perceived usefulness and perceived ease of use on nurses’ intentions to adopt advanced technology
Authors: A Hussain, M Zhiqiang, M Li, A Jameel, S Kanwel, S Ahmad, B Ge
Year: 2025
Citations: 28

Title: Determinants of gender disparity in nutritional intake among children in Pakistan: Evidence from PDHS
Authors: A Shafiq, A Hussain, M Asif, A Jameel, S Sadiq, S Kanwel
Year: 2021
Citations: 26

Title: Green growth, economic development, and carbon dioxide emissions: an evaluation based on cointegration and vector error correction models
Authors: Y Sun, M Li, H Sun, S Kanwel, M Zhang, N Erum, A Hussain
Year: 2022
Citations: 10

Title: The influence of hospital services on patient satisfaction in OPDs: evidence from the transition to a digital system in South Punjab, Pakistan
Authors: S Kanwel, Z Ma, M Li, A Hussain, N Erum, S Ahmad
Year: 2024
Citations: 7

Title: Antecedents of Patient Loyalty: Exploring Mediating and Moderating Paradigms in Public Hospitals
Authors: A Hussain, S Kanwel, S Khan, WB Alonazi, A Malik, AA Khan
Year: 2025
Citations: 2

Title: Exploring the mediating role of insomnia on the nexus between social media addiction and mental health among university students
Authors: A Jameel, W Guo, A Hussain, S Kanwel, N Sahito
Year: 2025
Citations: 1

Conclusion

Dr. Shahida Kanwel has built a strong academic and research profile with impactful contributions across tourism management, healthcare services, digital marketing, and sustainability. Her publications in high-quality, peer-reviewed journals, along with her interdisciplinary research focus, demonstrate both depth and breadth in scholarship. With recognition through prestigious awards, global academic exposure, and active roles in research and reviewing, she exemplifies the qualities of a dedicated and innovative researcher. Her growing citation record reflects the influence and relevance of her work in the academic community. Overall, she stands as a strong candidate for recognition as a Best Researcher, with clear potential to make even greater contributions to academia and industry in the future.