Dr Manpreet Kaur, Jaipuria Institute of Management, Jaipur, India
Dr. Manpreet Kaur is a distinguished academic and research professional specializing in marketing, consumer behavior, and market analytics. With over seven years of experience in academia and research, she has demonstrated a profound ability to conduct and lead projects in customer satisfaction, churn analysis, and shopping behavior. Currently serving as an Assistant Professor at Jaipuria Institute of Management, Dr. Kaur has a rich background in teaching, mentoring, and organizing major academic events. Her contributions to the field are recognized through numerous publications, presentations, and ongoing research initiatives. Her commitment to enhancing understanding in marketing and consumer behavior makes her a notable figure in her field.
Publication Profile
Orcid
Strengths for the Award
Dr. Kaur’s extensive research background, including impactful publications and innovative research projects, positions her as a strong candidate for the Best Researcher Award. Her expertise in areas like consumer behavior and market analytics, coupled with her active involvement in organizing conferences and mentoring students, showcases her leadership and commitment to advancing research in her field.
Areas for Improvement
To strengthen her candidacy, Dr. Kaur could further highlight any collaborative research projects with industry partners or expand her work into emerging areas of marketing technology. Additionally, increasing her visibility in international research forums could enhance her profile.
Education
Dr. Manpreet Kaur holds a Ph.D. in Marketing from the University Business School, Panjab University, Chandigarh, where her dissertation focused on the disposal of used goods by consumers. She earned her M.Phil from Chaudhary Devi Lal University, Sirsa, with a study on consumer brand preference towards mobile phones. Her academic journey began with a Master of Commerce in Marketing and HR from Chaudhary Devi Lal University and a Bachelor of Commerce from Kurukshetra University. Her educational background underscores her expertise and dedication to research and teaching in marketing and consumer behavior.
Experience
Dr. Kaur has accumulated extensive experience across various academic institutions. She is currently an Assistant Professor at Jaipuria Institute of Management, Jaipur, where she focuses on research and teaching. Previously, she taught at MIT World Peace University, Pune, and IIM Bangalore, contributing to course design and student mentorship. At Akal University, Talwandi Sabo, she taught a broad range of subjects including marketing and research methodologies. Her roles have involved guiding students in live projects, organizing significant conferences, and contributing to academic research in diverse capacities.
Research Focus
Dr. Kaur’s research focus encompasses marketing, consumer behavior, and market analytics. Her work explores themes such as the disposal of used goods, ethical considerations in consumer behavior, and the impact of advertising on corporate reputation. She employs various analytical tools and methodologies, including Structural Equation Modeling and qualitative research techniques, to delve into these areas. Her ongoing projects investigate topics like eSports, personalized advertising, and the role of government systems in entrepreneurship training, highlighting her diverse and forward-thinking research agenda.
Publication Top Notes
Disposal of used goods by consumers: An examination of the literature
Conclusion
Dr. Manpreet Kaur’s exceptional research contributions, broad teaching experience, and active role in academia make her a deserving candidate for the Best Researcher Award. Her innovative work and dedication to enhancing understanding in marketing and consumer behavior underscore her impactful presence in the academic community.