Assoc. Prof. Dr. Asha Binu Raj | Business, Management and Accounting | Best Researcher Award
Associate Professor at National Institute of Bank Management (NIBM), Pune, India
Dr. Asha Binu Raj is an accomplished academician, researcher, and consultant with over 22 years of professional experience, including 13+ years in academia. Currently serving as an Associate Professor at the National Institute of Bank Management (NIBM), Pune, she specializes in Human Resource Management, Organizational Behaviour, and Leadership. Her academic contributions include publications in reputed journals such as ABDC-listed, Scopus-indexed, and Web of Science, along with paper presentations at national and international conferences. Dr. Asha has also played a key role in designing and delivering numerous Management Development Programs for public and private sector organizations, including banks, pharma companies, and government institutions. She is known for her strong teaching capabilities, curriculum design, and student mentoring. Her work reflects a balance of research excellence, practical engagement, and innovative pedagogy. A proactive learner, she consistently upskills through FDPs and workshops, making her a dynamic and impactful contributor to the academic and professional community.
Professional Profile
Education
Dr. Asha Binu Raj possesses a solid academic background, having pursued advanced studies in Human Resource Management and Organizational Behaviour, which laid the foundation for her multidisciplinary expertise. Her education emphasizes both conceptual depth and practical application, equipping her with the necessary tools to contribute meaningfully to academia and industry. Over the years, she has also engaged in continuous professional development by participating in numerous Faculty Development Programs (FDPs) on topics such as data-driven decision-making, HR analytics, gamification, and technology management. Her active involvement in learning reflects a commitment to staying updated with evolving educational methodologies and research tools. These academic pursuits have enhanced her teaching effectiveness and enabled her to design innovative, evidence-based learning experiences. Her educational journey is further complemented by workshops and training in case teaching, grant writing, and research software, making her an academically grounded and practically skilled educator and researcher.
Professional Experience
With over 22 years of rich professional experience, Dr. Asha Binu Raj has seamlessly integrated industry exposure and academic leadership. She is currently an Associate Professor at the National Institute of Bank Management (NIBM), Pune. Her academic tenure of over 13 years includes teaching in doctoral, postgraduate, and undergraduate programs, focusing on HRM, Organizational Behaviour, and Leadership. Prior to academia, she accumulated 8 years and 7 months in the corporate sector, primarily in HR consulting and talent acquisition, giving her teaching and training sessions real-world relevance. She has directed and facilitated numerous Management Development Programs (MDPs) for public and private sector banks, pharma companies, government departments, and international organizations. She is also engaged in consultancy, course development, digital learning tools, and mentoring, contributing to a dynamic and well-rounded academic profile. Her professional footprint spans diverse sectors, reflecting her adaptability, strategic insight, and dedication to knowledge dissemination and leadership development.
Research Interest
Dr. Asha Binu Raj’s research interests lie at the intersection of Human Resource Management and Organizational Behaviour, with specific focus areas including leadership, talent acquisition, employer and internal branding, employee engagement, organizational citizenship behaviour, and employee well-being. She also explores emerging themes such as stress management, corporate social responsibility, and corporate governance. Her commitment to impactful research is evident through her publications in reputed ABDC-listed, Scopus-indexed, Web of Science, and other high-quality journals. She regularly presents her work at national and international conferences, and actively contributes to book chapters and research-based content. Her research bridges theory and practice, making it valuable for academic communities as well as industry practitioners. She is particularly passionate about evidence-based strategies in HRM and the integration of soft skills and leadership principles within organizational settings. With a holistic research vision, she contributes to both scholarly literature and the practical enhancement of human capital practices.
Award and Honor
While formal awards are not explicitly listed, Dr. Asha Binu Raj’s professional recognitions can be inferred through her active invitations as a resource person for prestigious MDPs, webinars, and conferences across various industries and academic institutions. Her participation in competitive Faculty Development Programs at reputed institutions like IIT Madras and IBS Hyderabad underscores her recognition within the academic community. Her selection to lead training for major organizations such as DRDO, Aurobindo Pharma, and multiple banks across India and abroad highlights the trust placed in her expertise. Organizing events such as NIBM’s HR Conference and moderating high-impact panel discussions further demonstrate her leadership and thought leadership roles. Though not awards in the conventional sense, these honors reflect peer recognition, professional credibility, and the respect she commands across sectors for her academic and training excellence.
Conclusion
Dr. Asha Binu Raj is a highly accomplished academic and HR professional whose career is marked by continuous growth, diverse expertise, and a commitment to excellence. She blends research acumen with practical insights, having published in reputed journals and led executive training programs that impact real-world organizational practices. Her ability to connect academia with industry needs makes her a valuable contributor to both fields. Through teaching, research, consulting, and learning product development, she has built a legacy of academic rigor and professional relevance. Her proactive engagement in professional development and educational innovation further sets her apart as a reflective and forward-thinking scholar. As a mentor, educator, and researcher, she exemplifies leadership with empathy and strategic thinking. Overall, Dr. Asha Binu Raj stands out as a dynamic and impactful professional who continues to shape minds and organizations alike through her work.
Publications Top Notes
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Title: Internal branding and technostress among employees – the mediation role of employee wellbeing and moderating effects of digital internal communication
Authors: Asha Binu Raj; Ashok Kumar Goute
Year: 2025
Citation: Raj, A.B., & Goute, A.K. (2025). Internal branding and technostress among employees – the mediation role of employee wellbeing and moderating effects of digital internal communication. Acta Psychologica, https://doi.org/10.1016/j.actpsy.2025.104943 -
Title: Workplace spirituality and job satisfaction among teachers: influence of well-being and spiritual leadership
Authors: Asha Binu Raj; Pallawi Ambreesh; Nitya Nand Tripathi; Anusha Ambreesh Kumar
Year: 2023
Citation: Raj, A.B., Ambreesh, P., Tripathi, N.N., & Kumar, A.A. (2023). Workplace spirituality and job satisfaction among teachers: influence of well-being and spiritual leadership. International Journal of Educational Management, https://doi.org/10.1108/IJEM-03-2023-0110 -
Title: Building corporate reputation through corporate social responsibility: the mediation role of employer branding
Authors: Asha Binu Raj; Akbar Jan N.; Subramani A.K.
Year: 2022
Citation: Raj, A.B., Jan, A.N., & Subramani, A.K. (2022). Building corporate reputation through corporate social responsibility: the mediation role of employer branding. International Journal of Social Economics, https://doi.org/10.1108/IJSE-09-2021-0541 -
Title: Internal branding, employees’ brand commitment and moderation role of transformational leadership: an empirical study in Indian telecommunication context
Authors: Asha Binu Raj
Year: 2022
Citation: Raj, A.B. (2022). Internal branding, employees’ brand commitment and moderation role of transformational leadership: an empirical study in Indian telecommunication context. Asia-Pacific Journal of Business Administration, https://doi.org/10.1108/APJBA-04-2021-0175 -
Title: Do employees’ salaries and board of director’s remuneration impact gold demand?: An empirical study
Authors: Nitya Nand Tripathi; Asha Binu Raj; Aviral Kumar Tiwari
Year: 2022
Citation: Tripathi, N.N., Raj, A.B., & Tiwari, A.K. (2022). Do employees’ salaries and board of director’s remuneration impact gold demand?: An empirical study. Resources Policy, https://doi.org/10.1016/j.resourpol.2021.102542 -
Title: Impact of employee value proposition on employees’ intention to stay: moderating role of psychological contract and social identity
Authors: Asha Binu Raj
Year: 2021
Citation: Raj, A.B. (2021). Impact of employee value proposition on employees’ intention to stay: moderating role of psychological contract and social identity. South Asian Journal of Business Studies, https://doi.org/10.1108/SAJBS-10-2019-0183 -
Title: Employee Well-being through Internal Branding: An Integrated Approach for Achieving Employee-based Brand Outcomes
Authors: Asha Binu Raj
Year: 2020
Citation: Raj, A.B. (2020). Employee Well-being through Internal Branding: An Integrated Approach for Achieving Employee-based Brand Outcomes. Global Business Review, https://doi.org/10.1177/0972150918779161