Chourouk Ouerghemmi | Business | Best Researcher Award

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Dr. Chourouk Ouerghemmi | Business | Best Researcher Award

Postdoctoral Researcher at Université du Québec à Chicoutimi, Canada

Docteure Chourouk Ouerghemmi is a dedicated researcher and educator currently serving as a research and teaching assistant at the Université du Québec à Chicoutimi (UQAC). With a strong academic background in marketing, sustainability, and consumer behavior, she brings interdisciplinary expertise to both her research and pedagogical activities. Her work spans data analysis (SPSS, Nvivo, AMOS), ethics certifications, research design, and scientific writing. She actively contributes to projects promoting the circular economy and digital responsibility in Québec, and is engaged in science communication through workshops, training videos, and digital content creation. Her teaching experience includes undergraduate and graduate instruction in Canada and Tunisia, where she has developed and delivered innovative, student-centered curricula. In addition to her academic achievements, she plays a vital role in community outreach, policy initiatives, and the organization of scientific events. Her dynamic, cross-cultural experience and commitment to societal impact position her as a rising leader in research and education.

Professional Profile 

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Education

Docteure Chourouk Ouerghemmi holds a Ph.D. in Marketing, supported by a solid academic foundation in management and consumer behavior. She completed her doctoral studies under the framework of an international academic exchange, culminating in a research internship at the Université du Québec à Chicoutimi (UQAC), Canada. Her academic journey includes formal education and training in both Tunisia and Canada, allowing her to build expertise in both theoretical and applied aspects of marketing, sustainability, and innovation. Her educational background is complemented by certifications in qualitative and quantitative research methodologies, including advanced proficiency in tools such as SPSS, AMOS, and Nvivo. Her academic path reflects a strong commitment to interdisciplinary learning, combining insights from economics, technology, and behavioral sciences. This blend of diverse academic experiences has provided her with the skills to analyze complex problems and contribute meaningfully to both academic and societal debates on responsible innovation and sustainable consumption.

Professional Experience

Chourouk Ouerghemmi has developed a rich and diverse professional portfolio across research, teaching, and academic service. She currently serves as a research and teaching assistant at UQAC, where she designs experimental research protocols, analyzes complex data sets, drafts grant proposals, and delivers lectures in marketing and consumer behavior. Her past experiences include teaching at the undergraduate level in Tunisia and Canada, delivering tailored support to master’s and doctoral students, and co-organizing high-level academic events. She has also contributed extensively to public outreach, including producing training capsules and managing digital platforms for research dissemination. Her professional roles reflect versatility, ranging from data-driven research to practical teaching applications. Moreover, she has actively participated in government-funded projects related to sustainability and digital responsibility in Québec, emphasizing her engagement with real-world challenges. These experiences position her as a well-rounded academic professional capable of integrating research, teaching, and community service in meaningful and impactful ways.

Research Interest

Dr. Ouerghemmi’s research interests lie at the intersection of marketing, sustainability, consumer behavior, and digital responsibility. She focuses on how consumer choices are shaped by environmental, technological, and ethical factors, particularly in the context of circular economy and responsible innovation. Her work often applies both qualitative and quantitative research methods to examine behavior patterns, assess marketing strategies, and design sustainable consumer engagement models. She has also explored themes such as sobriety, ethical digital practices, and societal resilience, contributing to forward-thinking research agendas such as Québec’s roadmap toward a circular economy and a sustainable digital future. In addition, her interests extend to pedagogy and science communication, especially through digital tools and open-access training resources. By engaging in interdisciplinary collaborations and public policy discussions, her research contributes to addressing complex societal problems through a behavioral science lens, making her work not only academically rigorous but also socially relevant and impactful.

Award and Honor

While specific award titles are not explicitly detailed, Chourouk Ouerghemmi has received significant recognition through competitive academic placements and participation in prestigious research projects. Her doctoral exchange at UQAC was supported by the Tunisian Ministry of Higher Education, demonstrating institutional trust in her academic promise. She has also been invited to contribute to high-profile initiatives, such as Québec’s participatory roadmap toward a circular economy (RRECQ) and intersectoral strategies on sustainable digital futures. These roles reflect peer recognition of her expertise and her ability to contribute to policy-shaping efforts. Her selection to evaluate academic posters and scientific papers, along with speaking roles at various colloquia, further underscore the esteem in which she is held by the academic community. Additionally, her leadership in training and mentoring students through tailored workshops and e-learning tools has established her as a respected figure in research knowledge transfer and academic support. These achievements collectively highlight her emerging prominence in her field.

Conclusion

Docteure Chourouk Ouerghemmi stands out as a dynamic and committed researcher with a growing impact in academia and society. Her multidimensional expertise—spanning marketing, sustainability, education, and data analysis—enables her to bridge the gap between theoretical research and practical application. She brings a rare combination of scholarly depth, pedagogical innovation, and social engagement to her work. From designing rigorous research protocols to delivering inclusive and interactive teaching experiences, she embodies the qualities of a modern academic leader. Her involvement in national and intersectoral research initiatives further demonstrates her capacity to influence systemic change, particularly in the realms of circular economy and digital ethics. With a track record of interdisciplinary collaboration, policy-oriented research, and international exposure, Chourouk Ouerghemmi is well-positioned for future academic honors and leadership roles. Her profile reflects not just academic excellence but a strong dedication to making research a driver of sustainable and ethical societal progress.

Publications Top Notes

  • Title: Overview of factors influencing consumer engagement with plastic recycling
    Authors: M. Ertz, W. Addar, C. Ouerghemmi, M. Takaffoli
    Year: 2023
    Citations: 27

  • Title: The impact of virtual reality (VR) tour experience on tourists’ intention to visit
    Authors: C. Ouerghemmi, M. Ertz, N. Bouslama, U. Tandon
    Year: 2023
    Citations: 25

  • Title: Virtual Tasting in the Metaverse: Technological Advances and Consumer Behavior Impacts
    Authors: F.A. Moustapha, M. Ertz, C. Ouerghemmi
    Year: 2024
    Citations: 5

  • Title: Influence of atmospheric cues on the consumers’ behaviour: moderating effects of the aesthetic centrality of the store and the purpose of the visit
    Authors: A.A. Zarrouk, C. Ouerghemmi
    Year: 2019
    Citations: 4

  • Title: Impact of virtual reality on tourism (Encyclopedia entry)
    Authors: C. Ouerghemmi, M. Ertz, N. Bouslama, U. Tandon
    Year: 2023
    Citations: 3*

  • Title: Impact of the metaverse on sustainability in the construction industry
    Authors: M. Ertz, C. Ouerghemmi, Y.N. Njika
    Year: 2024
    Citations: 2

  • Title: Fostering Sustainability Through Digital Evolution: Evaluating Industry 5.0 Preparedness in Quebec’s Regional SMEs
    Authors: S. Vallée, M. Ertz, C. Ouerghemmi, A. Périn
    Year: 2025

Bhadrappa Haralayya | Business | Excellence in Research Award

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Dr. Bhadrappa Haralayya | Business | Excellence in Research Award

Professor and HOD at Lingaraj Appa Engineering College Bidar, India

Dr. Bhadrappa Haralayya is an accomplished academic and researcher in the field of management, with a specialization in banking and financial efficiency. He holds a Ph.D. from OPJS University and a Post-Doctoral Fellowship from Srinivas University, Mangalore, where his research focused on the productive efficiency of banks in developing countries using advanced econometric models like DEA and TOBIT. Currently serving as Professor and Head of the MBA Department at Lingaraj Appa Engineering College, Bidar, he brings over a decade of teaching and academic leadership experience. Recognized as a Ph.D. supervisor by Visvesvaraya Technological University, he is actively involved in guiding postgraduate research. Dr. Haralayya has a consistent academic trajectory marked by dedication to research and institutional development. His expertise lies in performance analysis, financial systems, and policy evaluation, making him a valuable contributor to management education and applied financial research. He is also proficient in English, Kannada, and Hindi.

Professional Profile 

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Education

Dr. Bhadrappa Haralayya holds a robust academic background in commerce and management. He completed his undergraduate degree (B.Com) from Gulbarga University with distinction and pursued an MBA in Finance from Visvesvaraya Technological University, graduating with first-class marks. His academic journey continued with a Ph.D. in Management from OPJS University, Rajasthan, where he investigated the productive efficiency of banks in developing countries. To further deepen his research expertise, he was awarded a Post-Doctoral Fellowship from Srinivas University, Mangalore, continuing his work on financial institutions and banking systems. His research methodology included advanced models such as Data Envelopment Analysis (DEA) and the TOBIT regression model. This academic trajectory reflects a consistent and in-depth focus on financial systems, banking performance, and applied econometrics, preparing him for high-level academic and research roles. Dr. Haralayya’s educational achievements underscore his commitment to advancing knowledge in finance and banking management through rigorous academic inquiry.

Professional Experience

Dr. Haralayya brings over a decade of progressive academic and leadership experience. He began his career as an Assistant Professor at A.V. Patil Degree College, Aland, and soon transitioned to Lingaraj Appa Engineering College, Bidar, where he steadily advanced from Assistant Professor to Associate Professor, and currently serves as Professor and Head of the MBA Department. His leadership has been instrumental in shaping academic programs and mentoring students and faculty alike. His roles have included curriculum development, internal quality assurance participation, and academic administration. With more than six years in departmental leadership roles, Dr. Haralayya has demonstrated effective team management, academic planning, and research mentoring. His administrative contributions are coupled with teaching expertise in finance and management subjects. He is also recognized by Visvesvaraya Technological University as a Ph.D. supervisor and has guided numerous postgraduate research dissertations and internships, highlighting his capacity to foster a culture of research and learning within academic institutions.

Research Interest

Dr. Haralayya’s research interests center on financial efficiency, banking systems, and performance analysis of financial institutions in developing economies. His primary focus lies in understanding how banks operate efficiently under varying economic and regulatory environments. His doctoral and post-doctoral work analyzed the productive efficiency of Indian banks using advanced techniques such as DEA (Data Envelopment Analysis) to assess operational effectiveness, and TOBIT models to identify efficiency determinants. He is particularly interested in the intersection of financial regulations, profitability, and performance benchmarking. His studies also address how capital adequacy and institutional structures impact overall bank productivity. Dr. Haralayya’s empirical approach contributes to the field of applied finance, offering data-driven insights into improving banking operations. He aspires to expand this research into comparative studies across other developing nations and explore the impact of digitization and policy reforms in financial services. His commitment to this niche strengthens his profile as a focused and impactful scholar.

Award and Honor

Dr. Haralayya has been recognized for his academic dedication through a prestigious Post-Doctoral Fellowship from Srinivas University, which acknowledges his contributions to banking research in the Indian context. This fellowship supported his continued exploration into the productivity of financial institutions, building on his earlier doctoral work. While he has not listed multiple awards or national recognitions, being appointed as a recognized Ph.D. guide by Visvesvaraya Technological University is a significant honor in the academic field. His steady career growth to the rank of Professor and Head of Department also reflects institutional recognition of his leadership and scholarly contributions. Furthermore, his involvement in supervising MBA projects and mentoring research indicates peer trust and academic influence. Continued publishing in reputed journals and active participation in academic forums could further enhance his professional recognition. Nonetheless, his fellowship and academic appointments underscore his dedication to advancing management research and education in India.

Conclusion

In conclusion, Dr. Bhadrappa Haralayya is a dedicated academic and researcher with a solid foundation in financial management and institutional efficiency. His educational journey—spanning undergraduate distinction to post-doctoral research—demonstrates a deep commitment to scholarly development. Over a decade of academic and administrative experience has equipped him with the skills to lead departments and mentor future researchers. His focused research on the efficiency of banking institutions using empirical models contributes meaningfully to the field of finance and management. While broader recognition and high-impact publications would strengthen his research profile further, his credentials and academic engagement already position him as a valuable asset to the academic community. Dr. Haralayya exemplifies a blend of academic rigor, leadership, and domain expertise, making him a strong candidate for roles involving research advancement and educational excellence in business and financial studies. He remains committed to fostering knowledge that supports more efficient, transparent, and resilient financial systems.

Publications Top Notes

1. Title: Application of Cloud Computing in Banking and E-Commerce and Related Security Threats
 Authors: S. Vinoth, H.L. Vemula, B. Haralayya, P. Mamgain, M.F. Hasan, M. Naved
 Year: 2022
 Citations: 228

2. Title: How Digital Banking Has Brought Innovative Products and Services to India
 Author: B. Haralayya
 Year: 2021
 Citations: 129

3. Title: Performance Affecting Factors of Indian Banking Sector: An Empirical Analysis
 Author: P.S.A. Bhadrappa Haralayya
 Year: 2021
 Citations: 70

4. Title: Artificial Intelligence Challenges and Role for Sustainable Education in India: Problems and Prospects
 Authors: S. Lopez, V. Sarada, R.V.S. Praveen, A. Pandey, M. Khuntia, D.B. Haralayya
 Year: 2024
 Citations: 67

5. Title: Core Banking Technology and Its Top 6 Implementation Challenges
 Author: B. Haralayya
 Year: 2021
 Citations: 63

6. Title: Factors Determining the Efficiency in Indian Banking Sector: A Tobit Regression Analysis
 Authors: D. Haralayya, P.S. Aithal
 Year: 2021
 Citations: 62

7. Title: Review on the Productive Efficiency of Banks in Developing Country
 Author: D.B. Haralayya
 Year: 2021
 Citations: 62

8. Title: Human Resource Management Model with ICT Architecture: Solution of Management & Understanding of Psychology of Human Resources and Corporate Social Responsibility
 Authors: A.S. Neha Sharma, P. William, K. Kulshreshtha, G. Sharma, B. Haralayya
 Year: 2023
 Citations: 61

9. Title: Study on Productive Efficiency of Banks in Developing Country
 Authors: D. Haralayya, P.S. Aithal
 Year: 2021
 Citations: 61

10. Title: Study on Productive Efficiency of Financial Institutions
 Authors: D. Haralayya, P.S. Aithal
 Year: 2021
 Citations: 60

11. Title: Analysis of Bank Performance Using Camel Approach
 Authors: D. Haralayya, P.S. Aithal
 Year: 2021
 Citations: 60

12. Title: An Overview on Productive Efficiency of Banks & Financial Institution
 Authors: D.B. Haralayya, S.K. Saini
 Year: 2021
 Citations: 60

13. Title: Study of Banking Services Provided by Banks in India
 Author: B. Haralayya
 Year: 2021
 Citations: 59

14. Title: Study on Performance of Foreign Banks in India
 Author: D.B. Haralayya
 Year: 2016
 Citations: 57

15. Title: E-Finance and the Financial Services Industry
 Author: D. Haralayya
 Year: 2014
 Citations: 57

 

Asha Binu Raj | Business, Management and Accounting | Best Researcher Award

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Assoc. Prof. Dr. Asha Binu Raj | Business, Management and Accounting | Best Researcher Award

Associate Professor at National Institute of Bank Management (NIBM), Pune, India

Dr. Asha Binu Raj is an accomplished academician, researcher, and consultant with over 22 years of professional experience, including 13+ years in academia. Currently serving as an Associate Professor at the National Institute of Bank Management (NIBM), Pune, she specializes in Human Resource Management, Organizational Behaviour, and Leadership. Her academic contributions include publications in reputed journals such as ABDC-listed, Scopus-indexed, and Web of Science, along with paper presentations at national and international conferences. Dr. Asha has also played a key role in designing and delivering numerous Management Development Programs for public and private sector organizations, including banks, pharma companies, and government institutions. She is known for her strong teaching capabilities, curriculum design, and student mentoring. Her work reflects a balance of research excellence, practical engagement, and innovative pedagogy. A proactive learner, she consistently upskills through FDPs and workshops, making her a dynamic and impactful contributor to the academic and professional community.

Professional Profile

Scopus Profile
ORCID Profile

Education

Dr. Asha Binu Raj possesses a solid academic background, having pursued advanced studies in Human Resource Management and Organizational Behaviour, which laid the foundation for her multidisciplinary expertise. Her education emphasizes both conceptual depth and practical application, equipping her with the necessary tools to contribute meaningfully to academia and industry. Over the years, she has also engaged in continuous professional development by participating in numerous Faculty Development Programs (FDPs) on topics such as data-driven decision-making, HR analytics, gamification, and technology management. Her active involvement in learning reflects a commitment to staying updated with evolving educational methodologies and research tools. These academic pursuits have enhanced her teaching effectiveness and enabled her to design innovative, evidence-based learning experiences. Her educational journey is further complemented by workshops and training in case teaching, grant writing, and research software, making her an academically grounded and practically skilled educator and researcher.

Professional Experience

With over 22 years of rich professional experience, Dr. Asha Binu Raj has seamlessly integrated industry exposure and academic leadership. She is currently an Associate Professor at the National Institute of Bank Management (NIBM), Pune. Her academic tenure of over 13 years includes teaching in doctoral, postgraduate, and undergraduate programs, focusing on HRM, Organizational Behaviour, and Leadership. Prior to academia, she accumulated 8 years and 7 months in the corporate sector, primarily in HR consulting and talent acquisition, giving her teaching and training sessions real-world relevance. She has directed and facilitated numerous Management Development Programs (MDPs) for public and private sector banks, pharma companies, government departments, and international organizations. She is also engaged in consultancy, course development, digital learning tools, and mentoring, contributing to a dynamic and well-rounded academic profile. Her professional footprint spans diverse sectors, reflecting her adaptability, strategic insight, and dedication to knowledge dissemination and leadership development.

Research Interest

Dr. Asha Binu Raj’s research interests lie at the intersection of Human Resource Management and Organizational Behaviour, with specific focus areas including leadership, talent acquisition, employer and internal branding, employee engagement, organizational citizenship behaviour, and employee well-being. She also explores emerging themes such as stress management, corporate social responsibility, and corporate governance. Her commitment to impactful research is evident through her publications in reputed ABDC-listed, Scopus-indexed, Web of Science, and other high-quality journals. She regularly presents her work at national and international conferences, and actively contributes to book chapters and research-based content. Her research bridges theory and practice, making it valuable for academic communities as well as industry practitioners. She is particularly passionate about evidence-based strategies in HRM and the integration of soft skills and leadership principles within organizational settings. With a holistic research vision, she contributes to both scholarly literature and the practical enhancement of human capital practices.

Award and Honor

While formal awards are not explicitly listed, Dr. Asha Binu Raj’s professional recognitions can be inferred through her active invitations as a resource person for prestigious MDPs, webinars, and conferences across various industries and academic institutions. Her participation in competitive Faculty Development Programs at reputed institutions like IIT Madras and IBS Hyderabad underscores her recognition within the academic community. Her selection to lead training for major organizations such as DRDO, Aurobindo Pharma, and multiple banks across India and abroad highlights the trust placed in her expertise. Organizing events such as NIBM’s HR Conference and moderating high-impact panel discussions further demonstrate her leadership and thought leadership roles. Though not awards in the conventional sense, these honors reflect peer recognition, professional credibility, and the respect she commands across sectors for her academic and training excellence.

Conclusion

Sangjae Lee | Business, Management and Accounting | Best Researcher Award

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Prof. Dr. Sangjae Lee | Business, Management and Accounting | Best Researcher Award

Professor at Sejong University, South Korea

Dr. Sangjae Lee is a distinguished scholar in Management Information Systems, currently serving as a Full Professor at Sejong University’s School of Business Administration. With a prolific research career spanning over two decades, he has made significant contributions to business intelligence, cybersecurity management, and decision support systems. His work has been recognized on global platforms, ranking among the top researchers in the Pacific Asia region. In addition to his academic achievements, he has played a key role in advancing data-driven decision-making strategies, making his research impactful both in academia and industry. Dr. Lee’s expertise extends to teaching and mentoring, shaping the next generation of business technology professionals.

Professional Profile

Education

Dr. Lee earned his Ph.D. and M.S. in Management Information Systems from the prestigious Korea Advanced Institute of Science and Technology (KAIST), a globally recognized leader in technology and innovation. His doctoral research focused on data analytics and business intelligence, laying the foundation for his extensive contributions to the field. He also holds a B.S. in Management Science from KAIST, where he developed a strong background in analytical methodologies, decision support systems, and enterprise resource planning. His educational journey at KAIST, one of the top research institutions in South Korea, provided him with the expertise and intellectual rigor that shaped his academic and professional career. His training in both theoretical and applied aspects of information systems has enabled him to conduct groundbreaking research with real-world implications for business strategy and management.

Professional Experience

Dr. Lee has held various academic and research positions at top-tier institutions, demonstrating his extensive experience in teaching and research. Before joining Sejong University as a tenured Full Professor, he served as a Research Professor at Sungkyunkwan University and a Lecturer at Hanyang University, both of which are AACSB-accredited institutions. He also worked as a Researcher at KAIST’s Techno-Management Research Institute, where he contributed to cutting-edge advancements in information systems and technology management. Over the years, he has designed and taught core courses such as Business Intelligence, Cybersecurity Management, and Enterprise Resource Planning, integrating advanced analytical tools like Python, R, and SAP simulation. His commitment to academic excellence is evident in his consistently high teaching evaluations and innovative course designs that equip students with essential technological and managerial skills.

Research Interests

Dr. Lee’s research spans multiple critical domains, including business intelligence, data mining, cybersecurity, and e-commerce strategy. His work delves into how big data analytics can drive business performance, leveraging predictive modeling and decision support systems. He has extensively studied electronic word-of-mouth (eWOM) and its impact on consumer behavior and market performance, offering valuable insights into digital marketing and online commerce. His research also explores the evolving challenges in cybersecurity management, addressing risk assessment, digital fraud prevention, and strategic security planning. By integrating data-driven methodologies with managerial insights, Dr. Lee’s studies contribute significantly to enhancing organizational efficiency and technological innovation. His research is widely cited, reflecting its relevance and applicability in today’s digital economy.

Honors & Awards

Dr. Lee has received numerous accolades recognizing his outstanding research contributions. He was ranked 9th in the Pacific Asia region by the Association for Information Systems (AIS) in 2009 and 11th in the world for his research impact in Management Information Systems. His paper on knowledge management performance won the prestigious Emerald Literati Award in 2015, reflecting its high citation and influence. Additionally, he has been a multiple-time recipient of the Best Researcher Award at Sejong University (2008, 2010, 2011, 2015, 2019), further affirming his consistent scholarly excellence. He also won Best Paper Awards at Sejong University in 2010 and 2012, recognizing his exceptional contributions to the field. His research productivity and impact place him among the top scholars in business intelligence and cybersecurity management, making him a highly esteemed figure in his discipline.

Conclusion

Dr. Sangjae Lee has an exceptional track record in Management Information Systems, Business Intelligence, and Cybersecurity. His high research output, international journal publications, and multiple awards make him a strong candidate for the Best Researcher Award. Strengthening global collaborations, interdisciplinary impact, and industry engagement could further enhance his candidacy. However, based on his current achievements, he is already a highly deserving contender for this prestigious recognition.

Publications Top Noted

1. Knowledge Management & Business Intelligence

  • KMPI: Measuring Knowledge Management PerformanceAuthors: KC Lee, S Lee, IW KangJournal: Information & Management, 2005 – 1045 citations
  • An Integrated View of Knowledge Management for PerformanceAuthors: S Lee, B Gon Kim, H KimJournal: Journal of Knowledge Management, 2012 – 411 citations
  • Using AHP to Determine Intangible Priority Factors for Technology Transfer AdoptionAuthors: S Lee, W Kim, YM Kim, KJ OhJournal: Expert Systems with Applications, 2012 – 148 citations

2. E-Commerce & Consumer Behavior

  • The Impact of Tour Quality and Tourist Satisfaction on Tourist Loyalty: The Case of Chinese Tourists in KoreaAuthors: S Lee, S Jeon, D KimJournal: Tourism Management, 2011 – 722 citations
  • Predicting the Helpfulness of Online Reviews Using Multilayer Perceptron Neural NetworksAuthors: S Lee, JY ChoehJournal: Expert Systems with Applications, 2014 – 268 citations
  • The Determinants of Helpfulness of Online ReviewsAuthors: S Lee, JY ChoehJournal: Behaviour & Information Technology, 2016 – 100 citations
  • The Interactive Impact of Online Word-of-Mouth and Review Helpfulness on Box Office RevenueAuthors: S Lee, JY ChoehJournal: Management Decision, 2018 – 86 citations

3. Cybersecurity & Information Systems

  • Security Threats to Internet: A Korean Multi-Industry InvestigationAuthors: B Jung, I Han, S LeeJournal: Information & Management, 2001 – 100 citations
  • Assessment of Process Improvement from Organizational ChangeAuthors: S Lee, H AhnJournal: Information & Management, 2008 – 92 citations
  • Fuzzy Cognitive Map for the Design of EDI ControlsAuthors: S Lee, I HanJournal: Information & Management, 2000 – 81 citations

4. Enterprise IT & Decision Support Systems

  • Factors Affecting the Implementation Success of Internet-Based Information SystemsAuthors: S Lee, K KimJournal: Computers in Human Behavior, 2007 – 340 citations
  • The Impact of Partnership Attributes on EDI Implementation SuccessAuthors: S Lee, GG LimJournal: Information & Management, 2003 – 231 citations
  • Using Balanced Scorecards for the Evaluation of “Software-as-a-Service”Authors: S Lee, SB Park, GG LimJournal: Information & Management, 2013 – 106 citations

5. Social Networks & Digital Transformation

  • The Impact of Qualities of Social Network Service on the Continuance Usage IntentionAuthors: S Lee, BG KimJournal: Management Decision, 2017 – 123 citations
  • Exploring the Influence of Personal Schema on Trust Transfer and Switching Costs in Brick-and-Click BookstoresAuthors: KC Lee, N Chung, S LeeJournal: Information & Management, 2011 – 86 citations

 

Chourouk Ouerghemmi | Business, Management and Accounting | Best Scholar Award

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Dr. Chourouk Ouerghemmi | Business, Management and Accounting | Best Scholar Award

Stagiaire postdoctorale at Chaire de recherche en Technologie, Durabilité et Société (Chaire TDS) à l’Université du Québec à Chicoutimi (UQAC), Canada

Dr. Chourouk Ouerghemmi is a dedicated researcher and educator with a PhD in Management Sciences, specializing in Marketing, and recognized for her outstanding academic achievements, including being the top student in her Master’s program. Currently a postdoctoral researcher at the University of Quebec at Chicoutimi, she has extensive teaching experience across multiple universities, focusing on subjects such as E-business and consumer behavior. Dr. Ouerghemmi has published several articles in reputable journals, contributing significantly to the fields of marketing and sustainability. She is actively engaged in professional development, having delivered workshops on statistical software and served as a peer reviewer for various academic journals. Her interdisciplinary approach and commitment to education position her as a dynamic figure in her field, making her a strong candidate for the Best Researcher Award.

Publication Profile:

Strengths for the Award

  1. Academic Excellence: Dr. Ouerghemmi has an impressive educational background, holding a PhD in Management Sciences with a specialization in Marketing, awarded with high honors. She also achieved the distinction of being the top student in her Master’s program.
  2. Diverse Teaching Experience: With experience teaching various modules across multiple universities, she demonstrates adaptability and strong pedagogical skills. Her roles involved not only lecturing but also mentoring and guiding students, which reflects her commitment to education.
  3. Research Contributions: Dr. Ouerghemmi has published multiple articles in reputable journals, showcasing her ability to contribute to the field of marketing and consumer behavior. Her research on the impact of virtual reality on tourist intentions and plastic recycling engagement is particularly relevant in today’s context.
  4. Professional Development: She actively participates in workshops and training sessions, including delivering training on statistical software (SPSS and AMOS), indicating her commitment to enhancing both her own and her students’ skills.
  5. Community Engagement: Her involvement in peer-reviewing articles for several journals demonstrates her engagement with the academic community and her dedication to maintaining research integrity.
  6. Interdisciplinary Approach: Dr. Ouerghemmi’s work bridges multiple fields, including technology and sustainability, which positions her research at the forefront of contemporary issues in marketing.

Areas for Improvement

  1. Broader Research Scope: While her focus on marketing is commendable, expanding her research interests to include emerging areas such as digital marketing trends or the impact of artificial intelligence on consumer behavior could enhance her portfolio.
  2. Increase Visibility and Collaboration: While she has contributed significantly to her field, increasing her participation in international conferences and collaborative research projects could enhance her visibility and network within the global academic community.
  3. Research Funding: Actively seeking research grants and funding opportunities could provide resources for more extensive studies and broaden the scope of her research projects.
  4. Public Engagement: Engaging more with the public and industry professionals through outreach programs or public seminars could help translate her research into practice and enhance societal impact.

Education:

Dr. Chourouk Ouerghemmi has an impressive academic background in management and marketing. She obtained her Doctorate in Management Sciences, specializing in Marketing, from the Faculty of Economic Sciences and Management of Tunis (FSEGT), graduating with high honors in 2023. Prior to that, she earned a Master’s degree in Research in Marketing, where she was recognized as the top student of her class in 2018. Her foundational education includes a Bachelor’s degree in Management with a specialization in Marketing, awarded in 2016 from the Higher School of Economic and Commercial Sciences of Tunis (ESSECT). This strong educational foundation underscores her expertise and commitment to the field of marketing and management.

Experience:

Dr. Chourouk Ouerghemmi has an extensive and diverse professional background in academia and research. Currently, she is a postdoctoral researcher at the Université du Québec à Chicoutimi, where she contributes to the Chair of Research in Technology, Sustainability, and Society. Previously, she served as a contract lecturer at several institutions, including the Université de Monastir and the Institut Supérieur de Gestion de Tunis, where she taught various subjects related to marketing, e-business, and consumer behavior. Her experience as a doctoral intern at the Laboratory on New Forms of Consumption involved supporting master’s students with statistical analysis, writing scientific articles, and conducting workshops on data analysis software. Dr. Ouerghemmi has actively engaged in training and mentoring students, enhancing their academic journey while also participating in community service through peer reviewing for academic journals. With a solid foundation in education and research, she has published multiple articles in reputable journals, showcasing her commitment to advancing knowledge in her field.

Research Focus:

Dr. Chourouk Ouerghemmi’s research focuses on the intersection of marketing, consumer behavior, and technology, with particular attention to how innovative approaches—such as virtual reality—affect consumer intentions and experiences. Her work explores the implications of emerging consumer trends, including the influence of sustainability and recycling on consumer engagement. By integrating quantitative analysis methods and statistical tools, she aims to provide insights that advance understanding in her field. Her contributions not only address current marketing challenges but also highlight the importance of adapting to technological advancements in shaping consumer interactions.

Publication Top Notes:

  • Overview of factors influencing consumer engagement with plastic recycling
    • Authors: Ertz, M., Addar, W., Ouerghemmi, C., Takaffoli, M.
    • Year: 2023
    • Citations: 5
  • The Impact of Virtual Reality (VR) Tour Experience on Tourists’ Intention to Visit
    • Authors: Ouerghemmi, C., Ertz, M., Bouslama, N., Tandon, U.
    • Year: 2023
    • Citations: 5

Conclusion

Dr. Chourouk Ouerghemmi is a dedicated researcher and educator whose strong academic background, teaching experience, and valuable contributions to research in marketing and consumer behavior make her a deserving candidate for the Best Researcher Award. While there are areas for improvement, particularly in expanding her research scope and visibility, her commitment to excellence and professional development is commendable. Awarding her this recognition would not only honor her contributions but also encourage her continued growth and impact in the field.