Myoung-Jin Chae | Business, Management and Accounting | Best Researcher Award

Posted on by ScienceFather

Dr. Myoung-Jin Chae | Business, Management and Accounting | Best Researcher Award

Assistant Professor at Soonchunhyang University, South Korea

Dr. Myoung-Jin Chae is an Assistant Professor of Marketing at Soonchunhyang University in South Korea, with a rich academic background and a deep commitment to exploring modern marketing issues. His research primarily delves into digital marketing, artificial intelligence, consumer engagement, and sustainability. Chae has a global academic presence, having worked in diverse institutions like Lingnan University in Hong Kong and Georgia Institute of Technology in the United States. His research has made a significant impact in the marketing field, contributing to a greater understanding of how technology and consumer behavior intersect in the digital era. Chae is recognized not only for his academic expertise but also for his ability to engage with industry stakeholders on pressing marketing issues, from corporate social responsibility to sustainable consumption.

Professional Profile

Google Scholar

Education

Dr. Chae’s academic journey is marked by prestigious qualifications from top institutions. He earned his Ph.D. in Management (Marketing) from the Georgia Institute of Technology’s Scheller College of Business in 2018, where his dissertation explored the context management of advertising in a digital environment. Prior to that, he obtained a Master of Arts in Statistics from Columbia University in New York, building a strong foundation for his analytical research. Additionally, Chae holds a dual undergraduate degree from Korea University in Seoul, where he completed both a B.S. in Statistics and a B.B.A. in Business Administration. This blend of management, statistics, and marketing allows him to bring a multidisciplinary approach to his research and teaching.

Professional Experience

Dr. Myoung-Jin Chae’s professional career spans both academia and practical marketing research. He is currently an Assistant Professor at Soonchunhyang University, where he focuses on marketing education and research in areas like digital consumer behavior and artificial intelligence. Prior to this, he held the role of Assistant Professor of Marketing and International Business at Lingnan University in Hong Kong. His teaching and research experience also includes roles as a Graduate Research Assistant and Instructor at Georgia Institute of Technology, where he contributed to courses in marketing management. Chae’s experience extends to consulting on digital marketing strategies and consumer engagement, allowing him to bridge the gap between academic theory and real-world applications in marketing.

Research Interests

Dr. Chae’s research interests focus on the intersection of digital marketing, artificial intelligence, and consumer behavior. He investigates how emerging technologies influence consumer engagement, the effectiveness of social media marketing, and the role of corporate social responsibility (CSR) in shaping consumer perceptions. His work also explores sustainable consumption, focusing on how moral obligations and anticipated pride influence consumer behavior in markets like organic products and food delivery services. Additionally, Chae examines the growing impact of artificial intelligence in marketing, particularly how AI assistants’ human-likeness and contextual messaging drive consumer choices in high-tech markets. His research is not only timely but also critical in understanding how marketing evolves with technological advancements.

Awards and Honors

Dr. Chae has received numerous awards and honors throughout his career, reflecting his outstanding contributions to research and marketing scholarship. His work has been recognized with the Marketing Science Institute (MSI) Research Grant and a Best Paper Award in the Brand Track at the Summer AMA Conference. He has also earned recognition for his research at prestigious conferences, such as the MSI Webinar Series. His publications have been featured in top-tier journals like the Journal of Business Research and the Journal of Interactive Marketing, reflecting his impact on the academic community. Additionally, his research on digital marketing and consumer engagement continues to garner attention for its relevance and practical implications for businesses worldwide. These accolades reinforce Chae’s standing as a leading researcher in his field.

Conclusion

Myoung-Jin Chae is a strong candidate for the Best Researcher Award. His research demonstrates innovation and relevance to both academic and practical applications in marketing and business. His publications in high-impact journals, along with his successful research projects and awards, make him a standout figure in his field. Although there are opportunities for broader outreach and expanding the scope of his research, his contributions to digital marketing, consumer engagement, and sustainability are noteworthy, positioning him well for this prestigious recognition.

Publications Top Noted

  • Driving consumer engagement through diverse calls to action in corporate social responsibility messages on social media
    Author(s): MJ Chae
    Year: 2021
    Cited by: 38

  • Effects of the COVID-19 pandemic on sustainable consumption
    Author(s): MJ Chae
    Year: 2021
    Cited by: 36

  • The effects of message tone and formats of CSR messages on engagement in social media
    Author(s): MJ Chae
    Year: 2020
    Cited by: 29

  • Consumers’ attention, experience, and action to organic consumption: The moderating role of anticipated pride and moral obligation
    Author(s): MJ Chae, Y Kim, T Roh
    Year: 2024
    Cited by: 27

  • Does Price Promotion Hurt Products’ Perceived Quality? The Role of Attribute Alignability
    Author(s): MJ Chae
    Year: 2020
    Cited by: 4

  • Individual Employees’ Service Failures and Customer Satisfaction with the Firm
    Author(s): MJ Chae
    Year: 2020
    Cited by: 3*

  • Engaging in Real Time: Understanding the Effect of “Real-Time” Social Media Messages on Consumer Engagement
    Author(s): O Rodriguez-Vila, S Bharadwaj, C Myoung-Jin
    Year: 2016
    Cited by: 1

  • Real-time marketing messages and consumer engagement in social media
    Author(s): MJ Chae, O Rodríguez-Vilá, S Bharadwaj
    Year: 2025
    Cited by: Not yet available (Forthcoming)

  • Mobile Content: Understanding Drivers of Engagement by Screen
    Author(s): MJ Chae, O Rodriguez-Vila, S Bharadwaj
    Year: 2024
    Cited by: Not yet available (Forthcoming)

  • Sustainability Considerations and Satisfaction with Online Food-Delivery Services During Covid-19 Pandemic
    Author(s): C Myoung-Jin
    Year: 2022
    Cited by: Not available

  • Context Centrality in Distributions of Advertising Messages and Online Consumer Behavior
    Author(s): C Myoung-Jin
    Year: 2022
    Cited by: Not available

  • Context management of advertising in a digital environment
    Author(s): C Myoung-Jin
    Year: 2018
    Cited by: Not available

 

Sangjae Lee | Business, Management and Accounting | Best Researcher Award

Posted on by ScienceFather

Prof. Dr. Sangjae Lee | Business, Management and Accounting | Best Researcher Award

Professor at Sejong University, South Korea

Dr. Sangjae Lee is a distinguished scholar in Management Information Systems, currently serving as a Full Professor at Sejong University’s School of Business Administration. With a prolific research career spanning over two decades, he has made significant contributions to business intelligence, cybersecurity management, and decision support systems. His work has been recognized on global platforms, ranking among the top researchers in the Pacific Asia region. In addition to his academic achievements, he has played a key role in advancing data-driven decision-making strategies, making his research impactful both in academia and industry. Dr. Lee’s expertise extends to teaching and mentoring, shaping the next generation of business technology professionals.

Professional Profile

Education

Dr. Lee earned his Ph.D. and M.S. in Management Information Systems from the prestigious Korea Advanced Institute of Science and Technology (KAIST), a globally recognized leader in technology and innovation. His doctoral research focused on data analytics and business intelligence, laying the foundation for his extensive contributions to the field. He also holds a B.S. in Management Science from KAIST, where he developed a strong background in analytical methodologies, decision support systems, and enterprise resource planning. His educational journey at KAIST, one of the top research institutions in South Korea, provided him with the expertise and intellectual rigor that shaped his academic and professional career. His training in both theoretical and applied aspects of information systems has enabled him to conduct groundbreaking research with real-world implications for business strategy and management.

Professional Experience

Dr. Lee has held various academic and research positions at top-tier institutions, demonstrating his extensive experience in teaching and research. Before joining Sejong University as a tenured Full Professor, he served as a Research Professor at Sungkyunkwan University and a Lecturer at Hanyang University, both of which are AACSB-accredited institutions. He also worked as a Researcher at KAIST’s Techno-Management Research Institute, where he contributed to cutting-edge advancements in information systems and technology management. Over the years, he has designed and taught core courses such as Business Intelligence, Cybersecurity Management, and Enterprise Resource Planning, integrating advanced analytical tools like Python, R, and SAP simulation. His commitment to academic excellence is evident in his consistently high teaching evaluations and innovative course designs that equip students with essential technological and managerial skills.

Research Interests

Dr. Lee’s research spans multiple critical domains, including business intelligence, data mining, cybersecurity, and e-commerce strategy. His work delves into how big data analytics can drive business performance, leveraging predictive modeling and decision support systems. He has extensively studied electronic word-of-mouth (eWOM) and its impact on consumer behavior and market performance, offering valuable insights into digital marketing and online commerce. His research also explores the evolving challenges in cybersecurity management, addressing risk assessment, digital fraud prevention, and strategic security planning. By integrating data-driven methodologies with managerial insights, Dr. Lee’s studies contribute significantly to enhancing organizational efficiency and technological innovation. His research is widely cited, reflecting its relevance and applicability in today’s digital economy.

Honors & Awards

Dr. Lee has received numerous accolades recognizing his outstanding research contributions. He was ranked 9th in the Pacific Asia region by the Association for Information Systems (AIS) in 2009 and 11th in the world for his research impact in Management Information Systems. His paper on knowledge management performance won the prestigious Emerald Literati Award in 2015, reflecting its high citation and influence. Additionally, he has been a multiple-time recipient of the Best Researcher Award at Sejong University (2008, 2010, 2011, 2015, 2019), further affirming his consistent scholarly excellence. He also won Best Paper Awards at Sejong University in 2010 and 2012, recognizing his exceptional contributions to the field. His research productivity and impact place him among the top scholars in business intelligence and cybersecurity management, making him a highly esteemed figure in his discipline.

Conclusion

Dr. Sangjae Lee has an exceptional track record in Management Information Systems, Business Intelligence, and Cybersecurity. His high research output, international journal publications, and multiple awards make him a strong candidate for the Best Researcher Award. Strengthening global collaborations, interdisciplinary impact, and industry engagement could further enhance his candidacy. However, based on his current achievements, he is already a highly deserving contender for this prestigious recognition.

Publications Top Noted

1. Knowledge Management & Business Intelligence

  • KMPI: Measuring Knowledge Management PerformanceAuthors: KC Lee, S Lee, IW KangJournal: Information & Management, 2005 – 1045 citations
  • An Integrated View of Knowledge Management for PerformanceAuthors: S Lee, B Gon Kim, H KimJournal: Journal of Knowledge Management, 2012 – 411 citations
  • Using AHP to Determine Intangible Priority Factors for Technology Transfer AdoptionAuthors: S Lee, W Kim, YM Kim, KJ OhJournal: Expert Systems with Applications, 2012 – 148 citations

2. E-Commerce & Consumer Behavior

  • The Impact of Tour Quality and Tourist Satisfaction on Tourist Loyalty: The Case of Chinese Tourists in KoreaAuthors: S Lee, S Jeon, D KimJournal: Tourism Management, 2011 – 722 citations
  • Predicting the Helpfulness of Online Reviews Using Multilayer Perceptron Neural NetworksAuthors: S Lee, JY ChoehJournal: Expert Systems with Applications, 2014 – 268 citations
  • The Determinants of Helpfulness of Online ReviewsAuthors: S Lee, JY ChoehJournal: Behaviour & Information Technology, 2016 – 100 citations
  • The Interactive Impact of Online Word-of-Mouth and Review Helpfulness on Box Office RevenueAuthors: S Lee, JY ChoehJournal: Management Decision, 2018 – 86 citations

3. Cybersecurity & Information Systems

  • Security Threats to Internet: A Korean Multi-Industry InvestigationAuthors: B Jung, I Han, S LeeJournal: Information & Management, 2001 – 100 citations
  • Assessment of Process Improvement from Organizational ChangeAuthors: S Lee, H AhnJournal: Information & Management, 2008 – 92 citations
  • Fuzzy Cognitive Map for the Design of EDI ControlsAuthors: S Lee, I HanJournal: Information & Management, 2000 – 81 citations

4. Enterprise IT & Decision Support Systems

  • Factors Affecting the Implementation Success of Internet-Based Information SystemsAuthors: S Lee, K KimJournal: Computers in Human Behavior, 2007 – 340 citations
  • The Impact of Partnership Attributes on EDI Implementation SuccessAuthors: S Lee, GG LimJournal: Information & Management, 2003 – 231 citations
  • Using Balanced Scorecards for the Evaluation of “Software-as-a-Service”Authors: S Lee, SB Park, GG LimJournal: Information & Management, 2013 – 106 citations

5. Social Networks & Digital Transformation

  • The Impact of Qualities of Social Network Service on the Continuance Usage IntentionAuthors: S Lee, BG KimJournal: Management Decision, 2017 – 123 citations
  • Exploring the Influence of Personal Schema on Trust Transfer and Switching Costs in Brick-and-Click BookstoresAuthors: KC Lee, N Chung, S LeeJournal: Information & Management, 2011 – 86 citations