Dr. Chourouk Ouerghemmi | Business, Management and Accounting | Best Scholar Award

Stagiaire postdoctorale at Chaire de recherche en Technologie, Durabilité et Société (Chaire TDS) à l’Université du Québec à Chicoutimi (UQAC), Canada

Dr. Chourouk Ouerghemmi is a dedicated researcher and educator with a PhD in Management Sciences, specializing in Marketing, and recognized for her outstanding academic achievements, including being the top student in her Master’s program. Currently a postdoctoral researcher at the University of Quebec at Chicoutimi, she has extensive teaching experience across multiple universities, focusing on subjects such as E-business and consumer behavior. Dr. Ouerghemmi has published several articles in reputable journals, contributing significantly to the fields of marketing and sustainability. She is actively engaged in professional development, having delivered workshops on statistical software and served as a peer reviewer for various academic journals. Her interdisciplinary approach and commitment to education position her as a dynamic figure in her field, making her a strong candidate for the Best Researcher Award.

Publication Profile:

• Scopus Profile

Strengths for the Award

1. Academic Excellence: Dr. Ouerghemmi has an impressive educational background, holding a PhD in Management Sciences with a specialization in Marketing, awarded with high honors. She also achieved the distinction of being the top student in her Master’s program.
2. Diverse Teaching Experience: With experience teaching various modules across multiple universities, she demonstrates adaptability and strong pedagogical skills. Her roles involved not only lecturing but also mentoring and guiding students, which reflects her commitment to education.
3. Research Contributions: Dr. Ouerghemmi has published multiple articles in reputable journals, showcasing her ability to contribute to the field of marketing and consumer behavior. Her research on the impact of virtual reality on tourist intentions and plastic recycling engagement is particularly relevant in today’s context.
4. Professional Development: She actively participates in workshops and training sessions, including delivering training on statistical software (SPSS and AMOS), indicating her commitment to enhancing both her own and her students’ skills.
5. Community Engagement: Her involvement in peer-reviewing articles for several journals demonstrates her engagement with the academic community and her dedication to maintaining research integrity.
6. Interdisciplinary Approach: Dr. Ouerghemmi’s work bridges multiple fields, including technology and sustainability, which positions her research at the forefront of contemporary issues in marketing.

Areas for Improvement

1. Broader Research Scope: While her focus on marketing is commendable, expanding her research interests to include emerging areas such as digital marketing trends or the impact of artificial intelligence on consumer behavior could enhance her portfolio.
2. Increase Visibility and Collaboration: While she has contributed significantly to her field, increasing her participation in international conferences and collaborative research projects could enhance her visibility and network within the global academic community.
3. Research Funding: Actively seeking research grants and funding opportunities could provide resources for more extensive studies and broaden the scope of her research projects.
4. Public Engagement: Engaging more with the public and industry professionals through outreach programs or public seminars could help translate her research into practice and enhance societal impact.

Education:

Dr. Chourouk Ouerghemmi has an impressive academic background in management and marketing. She obtained her Doctorate in Management Sciences, specializing in Marketing, from the Faculty of Economic Sciences and Management of Tunis (FSEGT), graduating with high honors in 2023. Prior to that, she earned a Master’s degree in Research in Marketing, where she was recognized as the top student of her class in 2018. Her foundational education includes a Bachelor’s degree in Management with a specialization in Marketing, awarded in 2016 from the Higher School of Economic and Commercial Sciences of Tunis (ESSECT). This strong educational foundation underscores her expertise and commitment to the field of marketing and management.

Experience:

Dr. Chourouk Ouerghemmi has an extensive and diverse professional background in academia and research. Currently, she is a postdoctoral researcher at the Université du Québec à Chicoutimi, where she contributes to the Chair of Research in Technology, Sustainability, and Society. Previously, she served as a contract lecturer at several institutions, including the Université de Monastir and the Institut Supérieur de Gestion de Tunis, where she taught various subjects related to marketing, e-business, and consumer behavior. Her experience as a doctoral intern at the Laboratory on New Forms of Consumption involved supporting master’s students with statistical analysis, writing scientific articles, and conducting workshops on data analysis software. Dr. Ouerghemmi has actively engaged in training and mentoring students, enhancing their academic journey while also participating in community service through peer reviewing for academic journals. With a solid foundation in education and research, she has published multiple articles in reputable journals, showcasing her commitment to advancing knowledge in her field.

Research Focus:

Dr. Chourouk Ouerghemmi’s research focuses on the intersection of marketing, consumer behavior, and technology, with particular attention to how innovative approaches—such as virtual reality—affect consumer intentions and experiences. Her work explores the implications of emerging consumer trends, including the influence of sustainability and recycling on consumer engagement. By integrating quantitative analysis methods and statistical tools, she aims to provide insights that advance understanding in her field. Her contributions not only address current marketing challenges but also highlight the importance of adapting to technological advancements in shaping consumer interactions.

Publication Top Notes:

• Overview of factors influencing consumer engagement with plastic recycling
  • Authors: Ertz, M., Addar, W., Ouerghemmi, C., Takaffoli, M.
  • Year: 2023
  • Citations: 5
• The Impact of Virtual Reality (VR) Tour Experience on Tourists’ Intention to Visit
  • Authors: Ouerghemmi, C., Ertz, M., Bouslama, N., Tandon, U.
  • Year: 2023
  • Citations: 5

Conclusion

Dr. Chourouk Ouerghemmi is a dedicated researcher and educator whose strong academic background, teaching experience, and valuable contributions to research in marketing and consumer behavior make her a deserving candidate for the Best Researcher Award. While there are areas for improvement, particularly in expanding her research scope and visibility, her commitment to excellence and professional development is commendable. Awarding her this recognition would not only honor her contributions but also encourage her continued growth and impact in the field.