Carmen Berné Manero is a distinguished academic and researcher, holding a Ph.D. in Economics and Business from the University of Zaragoza. She has been a full professor in Marketing and Market Research since 2008 and is a member of the Institute for Research in Employment, Digital Society, and Sustainability (IEDIS). With over 80 research articles, 8 books, and 15 book chapters published, she has made significant contributions to fields such as tourism management, digital marketing, and sustainability. Her work has been widely cited, with over 1,000 citations and an h-index of 17. Carmen has also led 7 research projects as the principal investigator and mentored 10 doctoral theses. Active in academic leadership, she served as the director of the Department of Marketing at the University of Zaragoza and is involved in various editorial boards and academic committees. Her research continues to impact both academia and industry, particularly in tourism and digital marketing.
Professional Profile
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Education
Carmen Berné Manero holds a Ph.D. in Economics and Business from the University of Zaragoza, awarded in 1995. Her academic journey laid the foundation for a distinguished career in the field of marketing and market research. Over the years, her educational background has been complemented by ongoing research, teaching, and academic leadership, ensuring that she stays at the forefront of developments in her area of expertise. As a professor and researcher, her educational qualifications have supported her role as a mentor and guide for students and young researchers, with a particular focus on doctoral supervision. She continues to contribute to the academic community, particularly through her involvement with the Institute for Research in Employment, Digital Society, and Sustainability (IEDIS), which she joined in 2021.
Professional Experience
Carmen Berné Manero is a seasoned academic professional with an extensive career at the University of Zaragoza. She has served as a full professor in the Department of Marketing and Market Research since 2008. Prior to this, she held various academic positions and contributed significantly to the department’s growth and development. From 2010 to 2018, she was the Director of the Department of Marketing, overseeing administrative, teaching, and research activities. Carmen’s professional experience extends beyond academia, as she has been deeply involved in applied research and industry collaborations, particularly in the tourism and business sectors. Her leadership in managing research projects and her role as a reviewer and advisor for academic journals and conferences further underscore her professional standing in the academic world.
Research Interest
Carmen Berné Manero’s research interests span digital marketing, tourism management, sustainability, and consumer behavior. Her work has been particularly focused on the intersection of technology and consumer interactions, with notable contributions to areas like electronic word of mouth (eWOM), online tourism distribution channels, and relationship marketing. She has explored the role of information and communication technologies (ICT) in enhancing performance in tourism sectors and consumer engagement strategies. Her research also delves into the role of digital tools in shaping customer loyalty and sustainable business practices. With over 80 published articles, books, and chapters, Carmen’s research has provided valuable insights into how businesses can adapt to digital transformation and sustainability challenges in an increasingly interconnected world.
Award and Honor
Carmen Berné Manero’s contributions to academia have been widely recognized through numerous awards and honors. She has been awarded six sexenios, a Spanish recognition for research excellence, including five for her research output and one for knowledge transfer. Her work has earned over 1,000 citations, with an h-index of 17, highlighting her impact within the academic community. Additionally, Carmen has received recognition for her leadership roles, including serving as the director of the Department of Marketing at the University of Zaragoza. Her contributions extend to various research projects funded by prestigious institutions, further solidifying her status as a leading scholar in her field. Her recognition as a reviewer and member of editorial boards for top-tier academic journals further exemplifies her academic excellence.