Published on 31/07/202531/07/2025 by World Top Scientists Mrs. Tuba Duzcu | Health Management | Best Researcher Award Asst.Prof. at Istanbul Medipol University, Turkey Tuba Düzcü is an accomplished academic specializing in health management with a strong interdisciplinary background that spans biology, business administration, and digital media. Currently serving as an Assistant Professor at Istanbul Medipol University, she has made significant contributions through her research on healthcare branding, emotional labor, artificial intelligence, and the metaverse. Her academic output includes peer-reviewed journal articles, international conference presentations, and book chapters, reflecting both scholarly depth and topical relevance. She has also held key academic and administrative roles, demonstrating leadership in curriculum development and quality assurance. Her work bridges theory and practice, with a focus on innovation in healthcare systems. Active in organizing workshops and serving as a moderator and referee, she plays a vital role in academic discourse. With a solid foundation and a growing body of impactful research, Tuba Düzcü stands out as a dedicated scholar and leader in the evolving landscape of health sciences and management. Professional Profile Google Scholar Scopus Profile Education Tuba Düzcü has pursued a multidisciplinary academic path combining science, business, and health management. She earned her PhD in Health Management from Istanbul University, where her dissertation focused on the role of new media in branding health services and products—an early indication of her interest in digital transformation in healthcare. Prior to that, she completed an MS in Business Administration at Beykent University, focusing on organizational communication and personality impacts. Her academic journey began with a BSc in Biology from Istanbul University, equipping her with a foundational understanding of life sciences. This broad educational base allows her to approach health management with a holistic perspective, integrating scientific knowledge with managerial and strategic insights. Her academic credentials also reflect a commitment to interdisciplinary thinking, a valuable asset in today’s complex and evolving healthcare landscape. Each stage of her education supports her current research in healthcare innovation, media, ethics, and organizational behavior. Experience Tuba Düzcü has a robust professional background that blends academic leadership with industry practice. She is currently serving as an Assistant Professor in the Faculty of Health Sciences at Istanbul Medipol University, where she previously held roles as a Research and Teaching Assistant. Earlier in her career, she held similar academic positions at Istanbul Okan University, supporting both education and research activities in vocational health programs. Beyond academia, she gained industry experience in pharmaceutical marketing and management at companies such as BIOFARMA, World Medicine Rotapharm, Dem Pharmaceuticals, and Labsan, working as a medical representative, product manager, and marketing manager. These roles enriched her understanding of healthcare operations, branding, and strategic communication in real-world settings. Additionally, she has held leadership roles in academic committees related to quality assurance, curriculum development, and double-major programs. Her experience bridges the gap between classroom, research, and the health sector, making her well-versed in both theoretical frameworks and applied solutions. Research Focus on Health Management Tuba Düzcü’s research is centered on healthcare management, with a strong emphasis on digital innovation, media influence, and organizational behavior. She explores how emerging technologies such as artificial intelligence and the metaverse are reshaping healthcare delivery and workforce dynamics. Her work includes studies on emotional labor, burnout in IVF laboratories, technology acceptance models in patients, and AI in strategic human resources. She has also examined branding in pharmaceutical services and ethical considerations in psychiatry from a managerial standpoint. Her research often uses interdisciplinary methods, merging concepts from communication, psychology, business, and health sciences. Through her academic publications, conference papers, and book chapters, she contributes to contemporary discussions on healthcare marketing, institutional reputation, and digital transformation. Her studies are both theory-driven and application-oriented, aiming to address real-world challenges in health systems. Tuba’s research demonstrates a consistent focus on how innovation and ethics intersect in health management, reflecting societal and organizational needs. Award and Honor While specific awards or honors are not directly listed in the available documentation, Tuba Düzcü’s academic achievements and leadership roles reflect a recognized and respected status in her field. Her repeated involvement as a committee chair, moderator, and referee in national and international academic events signifies peer recognition and trust in her expertise. She has been entrusted with key roles in health sector workshops, panel moderation, and certificate programs led by the Turkish Ministry of Health. Her contributions to various academic books and conference proceedings also highlight her prominence in academic circles. Being repeatedly invited to speak, write, and organize scientific activities indicates her standing as a valued thought leader. Although formal awards may not be noted, her impact and credibility are evident through her academic responsibilities, collaborative research roles, and invitations to participate in strategic educational initiatives within health sciences. Publications Top Notes Title: Kişilik Özelliklerinin Örgütsel İletişime Etkisi ve Bir AraştırmaAuthors: Tuba ErkoçYear: 2008Citations: 14 Title: Artificial Intelligence in IVF Laboratories: Elevating Outcomes Through Precision and EfficiencyAuthors: Yaling Hew, Duygu Kutuk, Tuba Düzcü, Yagmur ErgunYear: 2024Citations: 8 Title: Hastanelerde stratejik insan kaynakları yönetim süreçlerinde yapay zekâ uygulamalarıAuthors: Tuba Düzcü, Veli Bayram, Emel ÖnderYear: 2024Citations: 4 Title: The perceived service quality on patient: evidence from university hospitalAuthors: Tuba Düzcü, Osman Yıldırım, Hakan Zülfikar, Elif Yılmaz Alarçin, B. Sezginer, H. TozanYear: 2019Citations: 4 Title: Sağlık Hizmet ve Ürünlerinin Markalanmasında Yeni Medyanın YeriAuthors: Tuba DüzcüYear: 2019Citations: 4 Title: Ürün Tanıtım Temsilcilerinin Yeterlilik Eğitimindeki Başarı Düzeylerinin Demografik Özellikleriyle KarşılaştırılmasıAuthors: Tuba Düzcü, M. Akyol, O. SancarYear: 2017Citations: 2 Title: The relationship between health professionals perceptions of innovative work behavior and their metaverse knowledge and awareness levelsAuthors: Tuba DüzcüYear: 2025Citations: 1 Title: İlaç ve Hastane Tercihinde yeni Medya Etkinlik AnaliziAuthors: Tuba DüzcüYear: 2023Citations: 1 Title: Health Professionals’ Perspective in the Context of Social Media, Paranoia, and Working Autonomy During the COVID-19 Pandemic PeriodAuthors: Tuba Düzcü, Y. Demir UsluYear: 2023Citations: 1 Title: The burnout: a silent saboteur in in vitro fertilization laboratoriesAuthors: M. Basar, Tuba DüzcüYear: 2025 Title: The burnout: a silent saboteur in in vitro fertilization laboratoriesAuthors: M. Basar, Tuba DüzcüYear: 2025 Title: E-Sağlık Okuryazarlık Düzeyinin Hastane Tercihi Öncesi ve Sonrasında Sosyal Medya Kullanımına EtkisiAuthors: Ş. Küçük, Tuba DüzcüYear: 2025 Title: Hastalarda Beş Faktör Kişilik Modelinin Teknoloji Kabul Modeline Etkisinin Yapısal Eşitlik Modellemesiyle İncelenmesiAuthors: N. Hacılar, Tuba DüzcüYear: 2024 Title: METAVERSE IN HEALTH FROM THE PERSPECTIVE OF HEALTH MANAGEMENT: A SYSTEMATIC RESEARCHAuthors: Tuba DüzcüYear: 2024 Title: Hastaların e-sağlık okuryazarlık düzeylerinin hastane tercihinde sosyal medya kullanımına etkisiAuthors: Ş. KüçükYear: 2024 Conclusion Tuba Düzcü emerges as a dynamic scholar and educator who blends academic rigor with real-world insight in health management. With an interdisciplinary educational foundation and a career that spans academia and the pharmaceutical industry, she offers a unique perspective on healthcare transformation. Her research portfolio demonstrates a strong commitment to exploring innovative technologies and ethical dimensions in health services. She has made significant academic contributions through publications, international conferences, and participation in scholarly panels and workshops. Her administrative leadership further enhances her profile, showcasing her ability to influence institutional quality and educational development. Tuba’s work reflects a forward-thinking approach that aligns well with the evolving demands of global healthcare systems. She represents the integration of academic research, teaching excellence, and industry relevance. As a professional who continually engages with contemporary issues and contributes to academic growth, she stands out as a valuable figure in the field of health management and a promising candidate for recognition in academic and professional domains. Tuba Duzcu | Health Management | Best Researcher Award
Tuba Düzcü is an accomplished academic specializing in health management with a strong interdisciplinary background that spans biology, business administration, and digital media. Currently serving as an Assistant Professor at Istanbul Medipol University, she has made significant contributions through her research on healthcare branding, emotional labor, artificial intelligence, and the metaverse. Her academic output includes peer-reviewed journal articles, international conference presentations, and book chapters, reflecting both scholarly depth and topical relevance. She has also held key academic and administrative roles, demonstrating leadership in curriculum development and quality assurance. Her work bridges theory and practice, with a focus on innovation in healthcare systems. Active in organizing workshops and serving as a moderator and referee, she plays a vital role in academic discourse. With a solid foundation and a growing body of impactful research, Tuba Düzcü stands out as a dedicated scholar and leader in the evolving landscape of health sciences and management. Professional Profile Google Scholar Scopus Profile Education Tuba Düzcü has pursued a multidisciplinary academic path combining science, business, and health management. She earned her PhD in Health Management from Istanbul University, where her dissertation focused on the role of new media in branding health services and products—an early indication of her interest in digital transformation in healthcare. Prior to that, she completed an MS in Business Administration at Beykent University, focusing on organizational communication and personality impacts. Her academic journey began with a BSc in Biology from Istanbul University, equipping her with a foundational understanding of life sciences. This broad educational base allows her to approach health management with a holistic perspective, integrating scientific knowledge with managerial and strategic insights. Her academic credentials also reflect a commitment to interdisciplinary thinking, a valuable asset in today’s complex and evolving healthcare landscape. Each stage of her education supports her current research in healthcare innovation, media, ethics, and organizational behavior. Experience Tuba Düzcü has a robust professional background that blends academic leadership with industry practice. She is currently serving as an Assistant Professor in the Faculty of Health Sciences at Istanbul Medipol University, where she previously held roles as a Research and Teaching Assistant. Earlier in her career, she held similar academic positions at Istanbul Okan University, supporting both education and research activities in vocational health programs. Beyond academia, she gained industry experience in pharmaceutical marketing and management at companies such as BIOFARMA, World Medicine Rotapharm, Dem Pharmaceuticals, and Labsan, working as a medical representative, product manager, and marketing manager. These roles enriched her understanding of healthcare operations, branding, and strategic communication in real-world settings. Additionally, she has held leadership roles in academic committees related to quality assurance, curriculum development, and double-major programs. Her experience bridges the gap between classroom, research, and the health sector, making her well-versed in both theoretical frameworks and applied solutions. Research Focus on Health Management Tuba Düzcü’s research is centered on healthcare management, with a strong emphasis on digital innovation, media influence, and organizational behavior. She explores how emerging technologies such as artificial intelligence and the metaverse are reshaping healthcare delivery and workforce dynamics. Her work includes studies on emotional labor, burnout in IVF laboratories, technology acceptance models in patients, and AI in strategic human resources. She has also examined branding in pharmaceutical services and ethical considerations in psychiatry from a managerial standpoint. Her research often uses interdisciplinary methods, merging concepts from communication, psychology, business, and health sciences. Through her academic publications, conference papers, and book chapters, she contributes to contemporary discussions on healthcare marketing, institutional reputation, and digital transformation. Her studies are both theory-driven and application-oriented, aiming to address real-world challenges in health systems. Tuba’s research demonstrates a consistent focus on how innovation and ethics intersect in health management, reflecting societal and organizational needs. Award and Honor While specific awards or honors are not directly listed in the available documentation, Tuba Düzcü’s academic achievements and leadership roles reflect a recognized and respected status in her field. Her repeated involvement as a committee chair, moderator, and referee in national and international academic events signifies peer recognition and trust in her expertise. She has been entrusted with key roles in health sector workshops, panel moderation, and certificate programs led by the Turkish Ministry of Health. Her contributions to various academic books and conference proceedings also highlight her prominence in academic circles. Being repeatedly invited to speak, write, and organize scientific activities indicates her standing as a valued thought leader. Although formal awards may not be noted, her impact and credibility are evident through her academic responsibilities, collaborative research roles, and invitations to participate in strategic educational initiatives within health sciences. Publications Top Notes Title: Kişilik Özelliklerinin Örgütsel İletişime Etkisi ve Bir AraştırmaAuthors: Tuba ErkoçYear: 2008Citations: 14 Title: Artificial Intelligence in IVF Laboratories: Elevating Outcomes Through Precision and EfficiencyAuthors: Yaling Hew, Duygu Kutuk, Tuba Düzcü, Yagmur ErgunYear: 2024Citations: 8 Title: Hastanelerde stratejik insan kaynakları yönetim süreçlerinde yapay zekâ uygulamalarıAuthors: Tuba Düzcü, Veli Bayram, Emel ÖnderYear: 2024Citations: 4 Title: The perceived service quality on patient: evidence from university hospitalAuthors: Tuba Düzcü, Osman Yıldırım, Hakan Zülfikar, Elif Yılmaz Alarçin, B. Sezginer, H. TozanYear: 2019Citations: 4 Title: Sağlık Hizmet ve Ürünlerinin Markalanmasında Yeni Medyanın YeriAuthors: Tuba DüzcüYear: 2019Citations: 4 Title: Ürün Tanıtım Temsilcilerinin Yeterlilik Eğitimindeki Başarı Düzeylerinin Demografik Özellikleriyle KarşılaştırılmasıAuthors: Tuba Düzcü, M. Akyol, O. SancarYear: 2017Citations: 2 Title: The relationship between health professionals perceptions of innovative work behavior and their metaverse knowledge and awareness levelsAuthors: Tuba DüzcüYear: 2025Citations: 1 Title: İlaç ve Hastane Tercihinde yeni Medya Etkinlik AnaliziAuthors: Tuba DüzcüYear: 2023Citations: 1 Title: Health Professionals’ Perspective in the Context of Social Media, Paranoia, and Working Autonomy During the COVID-19 Pandemic PeriodAuthors: Tuba Düzcü, Y. Demir UsluYear: 2023Citations: 1 Title: The burnout: a silent saboteur in in vitro fertilization laboratoriesAuthors: M. Basar, Tuba DüzcüYear: 2025 Title: The burnout: a silent saboteur in in vitro fertilization laboratoriesAuthors: M. Basar, Tuba DüzcüYear: 2025 Title: E-Sağlık Okuryazarlık Düzeyinin Hastane Tercihi Öncesi ve Sonrasında Sosyal Medya Kullanımına EtkisiAuthors: Ş. Küçük, Tuba DüzcüYear: 2025 Title: Hastalarda Beş Faktör Kişilik Modelinin Teknoloji Kabul Modeline Etkisinin Yapısal Eşitlik Modellemesiyle İncelenmesiAuthors: N. Hacılar, Tuba DüzcüYear: 2024 Title: METAVERSE IN HEALTH FROM THE PERSPECTIVE OF HEALTH MANAGEMENT: A SYSTEMATIC RESEARCHAuthors: Tuba DüzcüYear: 2024 Title: Hastaların e-sağlık okuryazarlık düzeylerinin hastane tercihinde sosyal medya kullanımına etkisiAuthors: Ş. KüçükYear: 2024 Conclusion Tuba Düzcü emerges as a dynamic scholar and educator who blends academic rigor with real-world insight in health management. With an interdisciplinary educational foundation and a career that spans academia and the pharmaceutical industry, she offers a unique perspective on healthcare transformation. Her research portfolio demonstrates a strong commitment to exploring innovative technologies and ethical dimensions in health services. She has made significant academic contributions through publications, international conferences, and participation in scholarly panels and workshops. Her administrative leadership further enhances her profile, showcasing her ability to influence institutional quality and educational development. Tuba’s work reflects a forward-thinking approach that aligns well with the evolving demands of global healthcare systems. She represents the integration of academic research, teaching excellence, and industry relevance. As a professional who continually engages with contemporary issues and contributes to academic growth, she stands out as a valuable figure in the field of health management and a promising candidate for recognition in academic and professional domains.
Tuba Düzcü emerges as a dynamic scholar and educator who blends academic rigor with real-world insight in health management. With an interdisciplinary educational foundation and a career that spans academia and the pharmaceutical industry, she offers a unique perspective on healthcare transformation. Her research portfolio demonstrates a strong commitment to exploring innovative technologies and ethical dimensions in health services. She has made significant academic contributions through publications, international conferences, and participation in scholarly panels and workshops. Her administrative leadership further enhances her profile, showcasing her ability to influence institutional quality and educational development. Tuba’s work reflects a forward-thinking approach that aligns well with the evolving demands of global healthcare systems. She represents the integration of academic research, teaching excellence, and industry relevance. As a professional who continually engages with contemporary issues and contributes to academic growth, she stands out as a valuable figure in the field of health management and a promising candidate for recognition in academic and professional domains.