Dr. Sohaib Mustafa is a distinguished academic and researcher in Management Science and Engineering, with a specialization in Human-Computer Interaction. He has authored over 30 peer-reviewed publications, earning more than 820 citations and achieving an H-index of 18, reflecting the significant impact of his work in fields such as technology adoption, sustainable development, and supply chain management. Recognized with the Outstanding Graduate Award (2019–2023), Dr. Mustafa also serves as an Academic Editor for PLOS ONE. His international teaching experience spans institutions in Canada, China, and Europe, where he has developed and delivered graduate-level courses and supervised numerous research projects. Known for his collaborative and interdisciplinary approach, he actively contributes to academic development through mentorship, research seminars, and conference participation. Dr. Mustafa’s work demonstrates a strong commitment to advancing ethical technology use, fostering innovation, and addressing global challenges through academic excellence and sustainability-driven research.
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Dr. Sohaib Mustafa holds a Ph.D. in Management Science and Engineering, where he focused on Human-Computer Interaction and interdisciplinary applications of technology in society. His academic journey is marked by intellectual rigor and global exposure, having studied and conducted research in diverse educational environments. His doctoral research produced substantial contributions to the understanding of user behavior in online platforms, technology adoption, and sustainable systems. Prior to his Ph.D., he earned undergraduate and postgraduate degrees that laid a strong foundation in systems thinking, research methodologies, and applied management sciences. His academic track record is complemented by his continuous learning through workshops, professional development programs, and international academic exchange. Recognized with the Outstanding Graduate Award for the 2019–2023 session, Dr. Mustafa’s educational background reflects both depth and breadth across technological, social, and managerial dimensions—equipping him with the skills necessary to address contemporary research and teaching challenges.
Dr. Sohaib Mustafa’s professional experience spans academia, research, and organizational leadership. Currently a Postdoctoral Fellow at Université TÉLUQ in Canada, he is actively engaged in research, collaborative projects, and knowledge dissemination. His teaching roles at Beijing University of Technology, South Europe College, and other institutions involve course development, student mentorship, and supervision of postgraduate research. He has also served as an Academic Editor for PLOS ONE, overseeing peer reviews and promoting scholarly standards. Earlier in his career, he held management positions at The Urban Unit in Pakistan, where he led large-scale monitoring, evaluation, and field operations. These roles gave him hands-on experience in project implementation, stakeholder engagement, and team leadership. With over a decade of academic and professional work, Dr. Mustafa blends practical insight with scholarly expertise, making significant contributions to education, research, and administrative functions in multiple international settings.
Dr. Sohaib Mustafa’s research interests lie at the intersection of Human-Computer Interaction, technology adoption, sustainable development, and data-driven decision-making. He explores how digital platforms influence human behavior, particularly in online Q&A communities and collaborative environments. His work also addresses broader systems like transportation, supply chain logistics, and green technology, with a strong focus on sustainability and societal impact. A recurring theme in his research is ethical technology adoption—understanding how innovations can be responsibly integrated into public and private sectors. He applies both qualitative and quantitative methods, including statistical modeling, system dynamics, and machine learning tools. Dr. Mustafa actively contributes to interdisciplinary projects, working with experts in computer science, business, and public policy. His vision is to use research as a catalyst for solving global challenges and improving organizational efficiency, policy design, and user-centered technologies in an increasingly digitized world.
Dr. Sohaib Mustafa has been recognized with the Outstanding Graduate Award for the 2019–2023 academic session, honoring his excellence in research, academic performance, and contribution to the university community. His scholarly impact is evident through over 820 citations and an H-index of 18, reflecting the academic value and influence of his research outputs. He has also served as an Academic Editor for PLOS ONE, a prestigious role that acknowledges his expertise and leadership in the peer-review process. In addition to these formal recognitions, Dr. Mustafa has received commendation from students and peers alike for his innovative teaching methods, cross-cultural mentorship, and dedication to academic integrity. Throughout his career, he has contributed to international conferences, seminars, and collaborative research, further enhancing his reputation as a committed and impactful scholar. His honors represent both academic excellence and a strong commitment to community and institutional development.
Dr. Sohaib Mustafa exemplifies the qualities of a globally engaged researcher, dedicated educator, and effective academic leader. With a solid foundation in Management Science and Engineering, his contributions span research, teaching, editorial leadership, and public sector project management. He brings a unique interdisciplinary approach that combines technology, sustainability, and human behavior to address complex global issues. His academic influence is demonstrated through his publications, citations, and mentorship, while his leadership roles show a capacity to drive institutional progress and collaboration. Dr. Mustafa’s career continues to evolve with international academic engagements, active research pursuits, and a commitment to ethical and impactful knowledge production. He stands out as a model scholar with the potential to further elevate academic standards and contribute meaningfully to the global research community. His achievements position him as a worthy recipient of prestigious academic honors and future leadership roles in education and research policy.
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Title: Unraveling the Nexus Between Competition and Banking Efficiency in an Emerging Economy: A Two-Stage Stochastic Frontier Analysis Framework
Authors: Muhammad Mateen Naveed, Tingli Liu, Sohaib Mustafa, Xiangtang Chen
Year: 2025
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Title: Upgradation of Customer Relationship Management Through the AI-Driven Approach to Personalization, Engagement, and Retention
Authors: Khalid Jamil, Aliya Anwar, Sohaib Mustafa
Year: 2025
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Title: Exploring the Influence of AI Adoption and Technological Readiness on Sustainable Performance in Pakistani Export Sector Manufacturing SMEs
Authors: Khalid Jamil, Wen Zhang, Aliya Anwar, Sohaib Mustafa
Year: 2025
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Title: Analysing the Impact of Digital Technology Diffusion on the Efficiency and Convergence Process of the Commercial Banking Industry of Pakistan
Authors: Liu T.L., Naveed M.M., Mustafa S., Naveed M.T.
Year: 2024
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Title: Identifying Factors Influencing Industry 4.0 Adoption for Sustainability
Authors: Mustafa S., Rana S., Naveed M.M.
Year: 2024
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Title: Mitigating Environmental Concerns Through Total Quality Management and Green Manufacturing Practices
Authors: Gul R.F., Jamil K., Mustafa S., Jaffri N.R., Anwar A.
Year: 2024
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Title: Role of Domestic Renewable Energy Plants in Combating Energy Deficiency in Developing Countries: End-User Perspective
Authors: Mustafa S., Long Y., Rana S.
Year: 2024
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Title: Why Do I Share? Participants’ Personality Traits and Online Participation
Authors: Mustafa S., Zhang W.
Year: 2024
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Title: Using Social Cognitive Theory to Reengage Dormant Users in Q&A Communities: A Case Study of Active StackOverflow Participants
Authors: Sohaib Mustafa, Wen Zhang, Muhammad Mateen Naveed, Dur e Adan
Year: 2024
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Title: Role of Environmental Awareness & Self-Identification Expressiveness in Electric-Vehicle Adoption
Authors: Sohaib Mustafa, Yangyan Shi, Dur e Adan, Wen Luo, Eias Al Humdan
Year: 2024
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Title: A Data-Driven Markov Process for Infectious Disease Transmission
Authors: Wang C., Mustafa S.
Year: 2023
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Title: A Moderated Mediation Model to Predict the Adoption Intention of Renewable Wind Energy in Developing Countries
Authors: Mustafa S., Zhang W., Sohail M.T., Rana S., Long Y.
Year: 2023
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Title: How to Mend the Dormant User in Q&A Communities? A Social Cognitive Theory-Based Study of Consistent Geeks of StackOverflow
Authors: Mustafa S., Zhang W., Naveed M.M.
Year: 2023