Chourouk Ouerghemmi | Marketing | Best Scholar Award

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Dr. Chourouk Ouerghemmi | Marketing | Best Scholar Award

Postdoctoral intern, Research Chair in Technology, Sustainability and Society (TDS Chair) at the University of Quebec at Chicoutimi (UQAC), Canada

Profile

Scopus

Short Bio

Dr. Chourouk Ouerghemmi, a dynamic researcher and educator, was born on February 23, 2023. She currently holds a postdoctoral position at the Chair of Research in Technology, Sustainability, and Society at the Université du Québec à Chicoutimi (UQAC). With extensive experience in higher education, she has contributed significantly to the fields of marketing and consumer behavior through her teaching and research activities. Her commitment to advancing knowledge in her field is evident in her active participation in academic conferences and her role as an evaluator for various scientific journals.

Education

Dr. Ouerghemmi earned her Doctorate in Management Sciences with a specialization in Marketing from the Faculty of Economic Sciences and Management of Tunis (FSEGT) at the Université de Tunis el Manar in 2023, where she graduated with the highest honors. She also completed a Master’s degree in Marketing in 2018, graduating at the top of her class, and a Bachelor’s degree in Management with a focus on Marketing in 2016. This strong educational foundation has equipped her with the skills necessary for her research and teaching endeavors. 📚🎓

Experience

Dr. Ouerghemmi’s professional journey includes roles as a postdoctoral researcher, adjunct instructor, and training facilitator across several esteemed institutions, including UQAC and the Université de Tunis. Her teaching repertoire spans various modules, including E-business, Marketing Fundamentals, and Consumer Behavior. She has also engaged in significant research collaborations, contributing to the advancement of knowledge in her field. Additionally, her role as a trainer in SPSS and AMOS reflects her commitment to equipping students with practical skills in quantitative analysis. 🧑‍🏫🔍

Research Interest

Dr. Ouerghemmi specializes in consumer behavior, marketing strategies, and the impact of digital technologies on consumer engagement. Her research explores how virtual reality experiences influence tourist intentions, as well as the factors driving consumer engagement with recycling practices. This focus on sustainability and innovative marketing strategies underscores her dedication to addressing contemporary challenges in the field. 🌍💡

Awards

In recognition of her outstanding academic achievements and contributions to research, Dr. Ouerghemmi has received multiple accolades throughout her career, including being the top graduate of her Master’s program in 2018. Her dedication to excellence in research and education makes her a strong contender for awards recognizing academic and professional excellence. 🏆🎖️

Publications Top Notes

Dr. Ouerghemmi has authored and co-authored several impactful publications in reputable journals, reflecting her research expertise and commitment to advancing knowledge in her field. Notable works include:

  1. Ouerghemmi, C., Ertz, M., Bouslama, N., & Tandon, U. (2023). The Impact of Virtual Reality (VR) Tour Experience on Tourists’ Intention to Visit. Information, 14(10), 546. DOI:10.3390/info14100546.
  2. Ertz, M., Addar, W., Ouerghemmi, C., & Takaffoli, M. (2023). Overview of Factors Influencing Consumer Engagement with Plastic Recycling. WIREs Energy and Environment, e493. DOI:10.1002/wene.493.
  3. Ouerghemmi, C., & Bouslama, N. (2021). The Impact of Virtual Visit of Touristic Destination on the Tourists’ Visit Intention. In The 2nd Annual Conference of FoE New Trends in Marketing, 18th & 19th December 2021, FoS University of Benghazi, 38-45.
  4. Zarrouk, A. A., & Ouerghemmi, C. (2019). Influence of Atmospheric Cues on the Consumers’ Behavior: Moderating Effects of the Aesthetic Centrality of the Store and the Purpose of the Visit. International Journal of Research, Innovation and Commercialisation, 2(2), 126-156. DOI:10.1504/IJRIC.2019.104018.

Manpreet Kaur | Marketing | Best Researcher Award

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Dr Manpreet Kaur | Marketing | Best Researcher Award

Dr Manpreet Kaur,  Jaipuria Institute of Management, Jaipur, India

Dr. Manpreet Kaur is a distinguished academic and research professional specializing in marketing, consumer behavior, and market analytics. With over seven years of experience in academia and research, she has demonstrated a profound ability to conduct and lead projects in customer satisfaction, churn analysis, and shopping behavior. Currently serving as an Assistant Professor at Jaipuria Institute of Management, Dr. Kaur has a rich background in teaching, mentoring, and organizing major academic events. Her contributions to the field are recognized through numerous publications, presentations, and ongoing research initiatives. Her commitment to enhancing understanding in marketing and consumer behavior makes her a notable figure in her field.

Publication Profile

Orcid

Strengths for the Award

Dr. Kaur’s extensive research background, including impactful publications and innovative research projects, positions her as a strong candidate for the Best Researcher Award. Her expertise in areas like consumer behavior and market analytics, coupled with her active involvement in organizing conferences and mentoring students, showcases her leadership and commitment to advancing research in her field.

Areas for Improvement

To strengthen her candidacy, Dr. Kaur could further highlight any collaborative research projects with industry partners or expand her work into emerging areas of marketing technology. Additionally, increasing her visibility in international research forums could enhance her profile.

Education

Dr. Manpreet Kaur holds a Ph.D. in Marketing from the University Business School, Panjab University, Chandigarh, where her dissertation focused on the disposal of used goods by consumers. She earned her M.Phil from Chaudhary Devi Lal University, Sirsa, with a study on consumer brand preference towards mobile phones. Her academic journey began with a Master of Commerce in Marketing and HR from Chaudhary Devi Lal University and a Bachelor of Commerce from Kurukshetra University. Her educational background underscores her expertise and dedication to research and teaching in marketing and consumer behavior.

Experience

Dr. Kaur has accumulated extensive experience across various academic institutions. She is currently an Assistant Professor at Jaipuria Institute of Management, Jaipur, where she focuses on research and teaching. Previously, she taught at MIT World Peace University, Pune, and IIM Bangalore, contributing to course design and student mentorship. At Akal University, Talwandi Sabo, she taught a broad range of subjects including marketing and research methodologies. Her roles have involved guiding students in live projects, organizing significant conferences, and contributing to academic research in diverse capacities.

Research Focus

Dr. Kaur’s research focus encompasses marketing, consumer behavior, and market analytics. Her work explores themes such as the disposal of used goods, ethical considerations in consumer behavior, and the impact of advertising on corporate reputation. She employs various analytical tools and methodologies, including Structural Equation Modeling and qualitative research techniques, to delve into these areas. Her ongoing projects investigate topics like eSports, personalized advertising, and the role of government systems in entrepreneurship training, highlighting her diverse and forward-thinking research agenda.

Publication Top Notes

Disposal of used goods by consumers: An examination of the literature

Conclusion

Dr. Manpreet Kaur’s exceptional research contributions, broad teaching experience, and active role in academia make her a deserving candidate for the Best Researcher Award. Her innovative work and dedication to enhancing understanding in marketing and consumer behavior underscore her impactful presence in the academic community.