Tuba Duzcu | Health Management | Best Researcher Award

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Mrs. Tuba Duzcu | Health Management | Best Researcher Award

Asst.Prof. at Istanbul Medipol University, Turkey

Tuba Düzcü is an accomplished academic specializing in health management with a strong interdisciplinary background that spans biology, business administration, and digital media. Currently serving as an Assistant Professor at Istanbul Medipol University, she has made significant contributions through her research on healthcare branding, emotional labor, artificial intelligence, and the metaverse. Her academic output includes peer-reviewed journal articles, international conference presentations, and book chapters, reflecting both scholarly depth and topical relevance. She has also held key academic and administrative roles, demonstrating leadership in curriculum development and quality assurance. Her work bridges theory and practice, with a focus on innovation in healthcare systems. Active in organizing workshops and serving as a moderator and referee, she plays a vital role in academic discourse. With a solid foundation and a growing body of impactful research, Tuba Düzcü stands out as a dedicated scholar and leader in the evolving landscape of health sciences and management.

Professional Profile 

Google Scholar
Scopus Profile

Education

Tuba Düzcü has pursued a multidisciplinary academic path combining science, business, and health management. She earned her PhD in Health Management from Istanbul University, where her dissertation focused on the role of new media in branding health services and products—an early indication of her interest in digital transformation in healthcare. Prior to that, she completed an MS in Business Administration at Beykent University, focusing on organizational communication and personality impacts. Her academic journey began with a BSc in Biology from Istanbul University, equipping her with a foundational understanding of life sciences. This broad educational base allows her to approach health management with a holistic perspective, integrating scientific knowledge with managerial and strategic insights. Her academic credentials also reflect a commitment to interdisciplinary thinking, a valuable asset in today’s complex and evolving healthcare landscape. Each stage of her education supports her current research in healthcare innovation, media, ethics, and organizational behavior.

Experience

Tuba Düzcü has a robust professional background that blends academic leadership with industry practice. She is currently serving as an Assistant Professor in the Faculty of Health Sciences at Istanbul Medipol University, where she previously held roles as a Research and Teaching Assistant. Earlier in her career, she held similar academic positions at Istanbul Okan University, supporting both education and research activities in vocational health programs. Beyond academia, she gained industry experience in pharmaceutical marketing and management at companies such as BIOFARMA, World Medicine Rotapharm, Dem Pharmaceuticals, and Labsan, working as a medical representative, product manager, and marketing manager. These roles enriched her understanding of healthcare operations, branding, and strategic communication in real-world settings. Additionally, she has held leadership roles in academic committees related to quality assurance, curriculum development, and double-major programs. Her experience bridges the gap between classroom, research, and the health sector, making her well-versed in both theoretical frameworks and applied solutions.

Research Focus on Health Management

Tuba Düzcü’s research is centered on healthcare management, with a strong emphasis on digital innovation, media influence, and organizational behavior. She explores how emerging technologies such as artificial intelligence and the metaverse are reshaping healthcare delivery and workforce dynamics. Her work includes studies on emotional labor, burnout in IVF laboratories, technology acceptance models in patients, and AI in strategic human resources. She has also examined branding in pharmaceutical services and ethical considerations in psychiatry from a managerial standpoint. Her research often uses interdisciplinary methods, merging concepts from communication, psychology, business, and health sciences. Through her academic publications, conference papers, and book chapters, she contributes to contemporary discussions on healthcare marketing, institutional reputation, and digital transformation. Her studies are both theory-driven and application-oriented, aiming to address real-world challenges in health systems. Tuba’s research demonstrates a consistent focus on how innovation and ethics intersect in health management, reflecting societal and organizational needs.

Award and Honor

While specific awards or honors are not directly listed in the available documentation, Tuba Düzcü’s academic achievements and leadership roles reflect a recognized and respected status in her field. Her repeated involvement as a committee chair, moderator, and referee in national and international academic events signifies peer recognition and trust in her expertise. She has been entrusted with key roles in health sector workshops, panel moderation, and certificate programs led by the Turkish Ministry of Health. Her contributions to various academic books and conference proceedings also highlight her prominence in academic circles. Being repeatedly invited to speak, write, and organize scientific activities indicates her standing as a valued thought leader. Although formal awards may not be noted, her impact and credibility are evident through her academic responsibilities, collaborative research roles, and invitations to participate in strategic educational initiatives within health sciences.

Publications Top Notes

  • Title: Kişilik Özelliklerinin Örgütsel İletişime Etkisi ve Bir Araştırma
    Authors: Tuba Erkoç
    Year: 2008
    Citations: 14

  • Title: Artificial Intelligence in IVF Laboratories: Elevating Outcomes Through Precision and Efficiency
    Authors: Yaling Hew, Duygu Kutuk, Tuba Düzcü, Yagmur Ergun
    Year: 2024
    Citations: 8

  • Title: Hastanelerde stratejik insan kaynakları yönetim süreçlerinde yapay zekâ uygulamaları
    Authors: Tuba Düzcü, Veli Bayram, Emel Önder
    Year: 2024
    Citations: 4

  • Title: The perceived service quality on patient: evidence from university hospital
    Authors: Tuba Düzcü, Osman Yıldırım, Hakan Zülfikar, Elif Yılmaz Alarçin, B. Sezginer, H. Tozan
    Year: 2019
    Citations: 4

  • Title: Sağlık Hizmet ve Ürünlerinin Markalanmasında Yeni Medyanın Yeri
    Authors: Tuba Düzcü
    Year: 2019
    Citations: 4

  • Title: Ürün Tanıtım Temsilcilerinin Yeterlilik Eğitimindeki Başarı Düzeylerinin Demografik Özellikleriyle Karşılaştırılması
    Authors: Tuba Düzcü, M. Akyol, O. Sancar
    Year: 2017
    Citations: 2

  • Title: The relationship between health professionals perceptions of innovative work behavior and their metaverse knowledge and awareness levels
    Authors: Tuba Düzcü
    Year: 2025
    Citations: 1

  • Title: İlaç ve Hastane Tercihinde yeni Medya Etkinlik Analizi
    Authors: Tuba Düzcü
    Year: 2023
    Citations: 1

  • Title: Health Professionals’ Perspective in the Context of Social Media, Paranoia, and Working Autonomy During the COVID-19 Pandemic Period
    Authors: Tuba Düzcü, Y. Demir Uslu
    Year: 2023
    Citations: 1

  • Title: The burnout: a silent saboteur in in vitro fertilization laboratories
    Authors: M. Basar, Tuba Düzcü
    Year: 2025

  • Title: The burnout: a silent saboteur in in vitro fertilization laboratories
    Authors: M. Basar, Tuba Düzcü
    Year: 2025

  • Title: E-Sağlık Okuryazarlık Düzeyinin Hastane Tercihi Öncesi ve Sonrasında Sosyal Medya Kullanımına Etkisi
    Authors: Ş. Küçük, Tuba Düzcü
    Year: 2025

  • Title: Hastalarda Beş Faktör Kişilik Modelinin Teknoloji Kabul Modeline Etkisinin Yapısal Eşitlik Modellemesiyle İncelenmesi
    Authors: N. Hacılar, Tuba Düzcü
    Year: 2024

  • Title: METAVERSE IN HEALTH FROM THE PERSPECTIVE OF HEALTH MANAGEMENT: A SYSTEMATIC RESEARCH
    Authors: Tuba Düzcü
    Year: 2024

  • Title: Hastaların e-sağlık okuryazarlık düzeylerinin hastane tercihinde sosyal medya kullanımına etkisi
    Authors: Ş. Küçük
    Year: 2024

Conclusion

Tuba Düzcü emerges as a dynamic scholar and educator who blends academic rigor with real-world insight in health management. With an interdisciplinary educational foundation and a career that spans academia and the pharmaceutical industry, she offers a unique perspective on healthcare transformation. Her research portfolio demonstrates a strong commitment to exploring innovative technologies and ethical dimensions in health services. She has made significant academic contributions through publications, international conferences, and participation in scholarly panels and workshops. Her administrative leadership further enhances her profile, showcasing her ability to influence institutional quality and educational development. Tuba’s work reflects a forward-thinking approach that aligns well with the evolving demands of global healthcare systems. She represents the integration of academic research, teaching excellence, and industry relevance. As a professional who continually engages with contemporary issues and contributes to academic growth, she stands out as a valuable figure in the field of health management and a promising candidate for recognition in academic and professional domains.

Ebtihag Alenzi | Health services | Best Researcher Award

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Dr. Ebtihag Alenzi | Health services | Best Researcher Award

Assistant professor in health services and outcomes research, Princess Nourah bint Abdulrahman University, Saudi Arabia

Dr. Ebtihag O. Alenzi is a dedicated and accomplished healthcare professional currently serving as the Chair of the Family and Community Medicine Department and an Assistant Professor in Health Services & Outcomes Research at Princess Nourah bint Abdulrahman University in Riyadh, Saudi Arabia. With a rich background in public health and health services research, she has made significant contributions to the medical community through her research, teaching, and leadership roles. Dr. Alenzi’s work is deeply rooted in improving health outcomes, particularly among women and those with chronic conditions.

Profile

Scopus

Researcher’s Strengths for the Best Researcher Award

1. Extensive Research Experience:

  • Dr. Ebtihag O. Alenzi has a robust research portfolio, with multiple peer-reviewed publications in respected journals. Her research spans critical areas such as public health, health outcomes, pharmacoeconomics, and women’s health, showcasing her ability to contribute valuable insights to the scientific community.

2. Diverse Research Interests:

  • Dr. Alenzi’s research interests are broad, including public health, chronic diseases, mental health, and health-related quality of life (HRQoL). This diversity demonstrates her capability to address various health issues, making her work highly relevant and impactful.

3. Proven Leadership in Research:

  • As the Head of the Research and Innovation Center at the College of Medicine, Princess Nourah bint Abdulrahman University, Dr. Alenzi has shown strong leadership in advancing research initiatives. Her roles in various research committees further highlight her dedication to fostering a research-driven environment.

4. Award-Winning Research:

  • Dr. Alenzi has been recognized for her research excellence with several awards, including first place in the Women Pioneers in Health Sciences Research Award Forum and recognition at international conferences such as ISPOR. These accolades are a testament to the quality and impact of her work.

5. Significant Academic Contributions:

  • Dr. Alenzi has contributed significantly to academia, teaching various courses at different levels and mentoring students in their research endeavors. Her involvement in course design and academic development workshops indicates her commitment to education and knowledge dissemination.

Areas for Improvement

1. Greater Focus on International Collaborations:

  • While Dr. Alenzi has participated in international conferences and has some international collaborations, further expanding these partnerships could enhance the global impact of her research.

2. Increase in High-Impact Publications:

  • Although Dr. Alenzi has numerous publications, increasing the number of articles in high-impact journals could further solidify her reputation as a leading researcher in her field.

3. Expansion of Research Funding:

  • Securing more competitive research grants, particularly from international funding bodies, could provide additional resources to support and expand her research projects.

4. Engagement in Interdisciplinary Research:

  • While Dr. Alenzi has diverse research interests, engaging in more interdisciplinary research projects could provide innovative insights and foster new research directions..

Education 🎓

Dr. Alenzi earned her Doctor of Philosophy (Ph.D.) in Health Services & Outcomes Research from West Virginia University, USA. Her dissertation focused on the “Impact of Diabetes Complications on Breast Cancer Screening, Diagnosis, and Prognosis among elderly women with Pre-existing Diabetes,” utilizing the SEER-Medicare dataset. Her academic journey has been marked by a commitment to public health, health outcomes, and pharmacoepidemiology.

Professional Experience 💼

Dr. Alenzi has held several prestigious positions in academia. She is currently an Assistant Professor in the Clinical Sciences Department at Princess Nourah bint Abdulrahman University (PNU) in Riyadh, Saudi Arabia, since August 2023. Prior to this, she served as an Assistant Professor in the Department of Family and Community Medicine at Northern Border University (NBU) in Arar, Saudi Arabia, from March 2018 to July 2023. Her roles have involved teaching, mentoring, and contributing to the development of medical education and research programs.

Research Interests 🔬

Dr. Alenzi’s research interests are diverse and encompass various aspects of public health and clinical research. Her areas of focus include public health research, health outcomes research, health services research, pharmacoepidemiology, pharmacoeconomics, women’s health, mental health, endocrine disorders, chronic diseases, and health-related quality of life (HRQoL). Her work aims to bridge gaps in healthcare, particularly in chronic disease management and women’s health.

Awards 🏆

Dr. Alenzi has received numerous awards recognizing her contributions to the field of health sciences. Notably, she won 1st place in the Poster Presentation Category at the Women Pioneers in Health Sciences Research Award Forum at Princess Nourah bint Abdulrahman University in 2018. She was also a finalist for a poster presentation at the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) 21st Annual International Meeting in 2016. Her academic excellence was further acknowledged with the Saudi Arabian Cultural Mission (SACM) Academic Achievement Award from 2013 to 2016.

Publications Top Notes 📚

Dr. Alenzi has an extensive list of publications that contribute to the medical and scientific community. Here are some selected publications with hyperlinks:

  1. 2024: Key modifiable risk factors for self-medication among university students: An observational study. Exploratory Research in Clinical and Social Pharmacy.
  2. 2024: COVID-19-related Obsessions and Compulsions after the Full Control of the Pandemic: A Sample of the Nonpsychiatric Saudi Young Adults. Journal of Nature and Science of Medicine.
  3. 2023: A Systematic Review of Chronic Diseases and Their Prevalence Among the Population of Northern Borders Province (NBP) in Saudi Arabia. Journal of Multidisciplinary Healthcare.
  4. 2022: Impact of Vitamin D supplementation on menstrual cycle irregularities among women with polycystic ovary syndrome who were treated with metformin: A systematic review with meta-analysis. Current Women’s Health Reviews.

Conclusion

Dr. Ebtihag O. Alenzi’s extensive research experience, leadership in academic research, and recognized contributions to public health and outcomes research position her as a strong candidate for the Best Researcher Award. By focusing on expanding international collaborations, increasing high-impact publications, and securing additional research funding, she can further elevate her research profile and impact on the global scientific community.