Associate Professor | Guangdong Ocean University | China
Ms. Huan Zhang is an accomplished associate professor specializing in tourism, cultural creativity, and communication studies. She has a strong academic background, holding advanced degrees in economics and labor studies, and is completing her doctoral studies in tourism and hospitality management. Over her career, she has led multiple research projects at national, provincial, and university levels, demonstrating leadership and an ability to translate research into practical impact. Her work has been recognized both academically and publicly, with reports adopted by local authorities and online courses featured on national platforms. She has published a monograph and several papers in SSCI, CSSCI, and core journals, reflecting a consistent research trajectory. Ms. Zhang also excels in mentoring students, guiding them to achieve national and provincial awards. According to Scopus, her measurable research impact includes 3 documents, 3 citations, and an h-index of 1, showcasing her growing influence in her field, with total citations at 33.
Profiles: Scopus | ORCID
Featured Publications
1. Mei, D., & Zhang, H. (2025). Impact of global tensions on commodity futures from a geopolitical risk perspective. Finance Research Letters. https://doi.org/10.1016/j.frl.2025.108605
2. Khalil, M. L., Abd Aziz, N., Long, F., & Zhang, H. (2023). What factors affect firm performance in the hotel industry post-Covid-19 pandemic? Examining the impacts of big data analytics capability, organizational agility and innovation. Journal of Open Innovation: Technology, Market, and Complexity. https://doi.org/10.1016/j.joitmc.2023.100081