Lublin University of Technology, Poland
Lukasz Mateusz Skowron is a distinguished academic and entrepreneur from Poland. He holds a habilitation degree in management from Wroclaw University of Economics, a PhD in management from Wroclaw University of Technology, and a Master’s degree in Business Performance Management from Aarhus School of Business, Denmark. With over a decade of teaching experience and active involvement in research, Lukasz is currently a professor at Lublin University of Technology and CEO of Total Effect Research Agency. His work is dedicated to market research, strategic management, and customer loyalty in banking and business. 📚👨🏫
Publication Profile
ORCID
Education
Lukasz completed his habilitation in management at Wroclaw University of Economics in 2018 and a PhD at Wroclaw University of Technology in 2009. He also holds a Master’s degree in Business Performance Management from Aarhus School of Business, Denmark, and a Master’s in Marketing and Management from Lublin University of Technology. His academic journey includes international exchange at Euromed, Marseille. 🎓🌍
Experience
Lukasz has extensive experience in both academic and business fields. Since 2008, he has been a professor at Lublin University of Technology, where he now heads the “Management and Quality” Scientific Discipline. He co-founded and serves as CEO of Total Effect Research Agency, a firm specializing in market research and consultancy. Additionally, he has worked at various universities, teaching subjects like Strategic Management, Market Research, and CRM. 📊💼
Research Interests
His research interests focus on customer loyalty, strategic management, market research, and business performance. Lukasz has also explored the relationship between employee motivation and customer satisfaction, particularly in the banking sector. His work aims to improve organizational effectiveness and develop holistic models for enhancing customer relationships. 📈🔍
Awards
Lukasz’s contributions to academia have earned him multiple accolades, including the Polish Minister for Science and Higher Education Scholarship for Outstanding Young Scientists in 2016. He has also won several Best Paper Awards, including at the International Conference on Business Strategy and Social Science in 2014 and the 2011 European Academic Conference. He was recognized for his exceptional paper on the impact of banking crises on customer loyalty and has received various academic distinctions from the Rector of Lublin University of Technology. 🏆🎖️
Publications
Lukasz has authored over 80 publications in international journals and contributed to four books. Some of his notable works include:
The impact of the recent banking crisis on customer loyalty in the banking sector: Developing versus developed countries
The TQM Journal (2013)
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Comparative studies of satisfaction and loyalty of Polish customers and customers in Denmark in the banking sector
Journal of Business Research (2009)
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