Dr. Myoung-Jin Chae | Business, Management and Accounting | Best Researcher Award
Assistant Professor at Soonchunhyang University, South Korea
Dr. Myoung-Jin Chae is an Assistant Professor of Marketing at Soonchunhyang University in South Korea, with a rich academic background and a deep commitment to exploring modern marketing issues. His research primarily delves into digital marketing, artificial intelligence, consumer engagement, and sustainability. Chae has a global academic presence, having worked in diverse institutions like Lingnan University in Hong Kong and Georgia Institute of Technology in the United States. His research has made a significant impact in the marketing field, contributing to a greater understanding of how technology and consumer behavior intersect in the digital era. Chae is recognized not only for his academic expertise but also for his ability to engage with industry stakeholders on pressing marketing issues, from corporate social responsibility to sustainable consumption.
Professional Profile
Education
Dr. Chae’s academic journey is marked by prestigious qualifications from top institutions. He earned his Ph.D. in Management (Marketing) from the Georgia Institute of Technology’s Scheller College of Business in 2018, where his dissertation explored the context management of advertising in a digital environment. Prior to that, he obtained a Master of Arts in Statistics from Columbia University in New York, building a strong foundation for his analytical research. Additionally, Chae holds a dual undergraduate degree from Korea University in Seoul, where he completed both a B.S. in Statistics and a B.B.A. in Business Administration. This blend of management, statistics, and marketing allows him to bring a multidisciplinary approach to his research and teaching.
Professional Experience
Dr. Myoung-Jin Chae’s professional career spans both academia and practical marketing research. He is currently an Assistant Professor at Soonchunhyang University, where he focuses on marketing education and research in areas like digital consumer behavior and artificial intelligence. Prior to this, he held the role of Assistant Professor of Marketing and International Business at Lingnan University in Hong Kong. His teaching and research experience also includes roles as a Graduate Research Assistant and Instructor at Georgia Institute of Technology, where he contributed to courses in marketing management. Chae’s experience extends to consulting on digital marketing strategies and consumer engagement, allowing him to bridge the gap between academic theory and real-world applications in marketing.
Research Interests
Dr. Chae’s research interests focus on the intersection of digital marketing, artificial intelligence, and consumer behavior. He investigates how emerging technologies influence consumer engagement, the effectiveness of social media marketing, and the role of corporate social responsibility (CSR) in shaping consumer perceptions. His work also explores sustainable consumption, focusing on how moral obligations and anticipated pride influence consumer behavior in markets like organic products and food delivery services. Additionally, Chae examines the growing impact of artificial intelligence in marketing, particularly how AI assistants’ human-likeness and contextual messaging drive consumer choices in high-tech markets. His research is not only timely but also critical in understanding how marketing evolves with technological advancements.
Awards and Honors
Dr. Chae has received numerous awards and honors throughout his career, reflecting his outstanding contributions to research and marketing scholarship. His work has been recognized with the Marketing Science Institute (MSI) Research Grant and a Best Paper Award in the Brand Track at the Summer AMA Conference. He has also earned recognition for his research at prestigious conferences, such as the MSI Webinar Series. His publications have been featured in top-tier journals like the Journal of Business Research and the Journal of Interactive Marketing, reflecting his impact on the academic community. Additionally, his research on digital marketing and consumer engagement continues to garner attention for its relevance and practical implications for businesses worldwide. These accolades reinforce Chae’s standing as a leading researcher in his field.
Conclusion
Myoung-Jin Chae is a strong candidate for the Best Researcher Award. His research demonstrates innovation and relevance to both academic and practical applications in marketing and business. His publications in high-impact journals, along with his successful research projects and awards, make him a standout figure in his field. Although there are opportunities for broader outreach and expanding the scope of his research, his contributions to digital marketing, consumer engagement, and sustainability are noteworthy, positioning him well for this prestigious recognition.
Publications Top Noted
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Driving consumer engagement through diverse calls to action in corporate social responsibility messages on social media
Author(s): MJ Chae
Year: 2021
Cited by: 38 -
Effects of the COVID-19 pandemic on sustainable consumption
Author(s): MJ Chae
Year: 2021
Cited by: 36 -
The effects of message tone and formats of CSR messages on engagement in social media
Author(s): MJ Chae
Year: 2020
Cited by: 29 -
Consumers’ attention, experience, and action to organic consumption: The moderating role of anticipated pride and moral obligation
Author(s): MJ Chae, Y Kim, T Roh
Year: 2024
Cited by: 27 -
Does Price Promotion Hurt Products’ Perceived Quality? The Role of Attribute Alignability
Author(s): MJ Chae
Year: 2020
Cited by: 4 -
Individual Employees’ Service Failures and Customer Satisfaction with the Firm
Author(s): MJ Chae
Year: 2020
Cited by: 3* -
Engaging in Real Time: Understanding the Effect of “Real-Time” Social Media Messages on Consumer Engagement
Author(s): O Rodriguez-Vila, S Bharadwaj, C Myoung-Jin
Year: 2016
Cited by: 1 -
Real-time marketing messages and consumer engagement in social media
Author(s): MJ Chae, O Rodríguez-Vilá, S Bharadwaj
Year: 2025
Cited by: Not yet available (Forthcoming) -
Mobile Content: Understanding Drivers of Engagement by Screen
Author(s): MJ Chae, O Rodriguez-Vila, S Bharadwaj
Year: 2024
Cited by: Not yet available (Forthcoming) -
Sustainability Considerations and Satisfaction with Online Food-Delivery Services During Covid-19 Pandemic
Author(s): C Myoung-Jin
Year: 2022
Cited by: Not available -
Context Centrality in Distributions of Advertising Messages and Online Consumer Behavior
Author(s): C Myoung-Jin
Year: 2022
Cited by: Not available -
Context management of advertising in a digital environment
Author(s): C Myoung-Jin
Year: 2018
Cited by: Not available