Myoung-Jin Chae | Business, Management and Accounting | Best Researcher Award

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Dr. Myoung-Jin Chae | Business, Management and Accounting | Best Researcher Award

Assistant Professor at Soonchunhyang University, South Korea

Dr. Myoung-Jin Chae is an Assistant Professor of Marketing at Soonchunhyang University in South Korea, with a rich academic background and a deep commitment to exploring modern marketing issues. His research primarily delves into digital marketing, artificial intelligence, consumer engagement, and sustainability. Chae has a global academic presence, having worked in diverse institutions like Lingnan University in Hong Kong and Georgia Institute of Technology in the United States. His research has made a significant impact in the marketing field, contributing to a greater understanding of how technology and consumer behavior intersect in the digital era. Chae is recognized not only for his academic expertise but also for his ability to engage with industry stakeholders on pressing marketing issues, from corporate social responsibility to sustainable consumption.

Professional Profile

Google Scholar

Education

Dr. Chae’s academic journey is marked by prestigious qualifications from top institutions. He earned his Ph.D. in Management (Marketing) from the Georgia Institute of Technology’s Scheller College of Business in 2018, where his dissertation explored the context management of advertising in a digital environment. Prior to that, he obtained a Master of Arts in Statistics from Columbia University in New York, building a strong foundation for his analytical research. Additionally, Chae holds a dual undergraduate degree from Korea University in Seoul, where he completed both a B.S. in Statistics and a B.B.A. in Business Administration. This blend of management, statistics, and marketing allows him to bring a multidisciplinary approach to his research and teaching.

Professional Experience

Dr. Myoung-Jin Chae’s professional career spans both academia and practical marketing research. He is currently an Assistant Professor at Soonchunhyang University, where he focuses on marketing education and research in areas like digital consumer behavior and artificial intelligence. Prior to this, he held the role of Assistant Professor of Marketing and International Business at Lingnan University in Hong Kong. His teaching and research experience also includes roles as a Graduate Research Assistant and Instructor at Georgia Institute of Technology, where he contributed to courses in marketing management. Chae’s experience extends to consulting on digital marketing strategies and consumer engagement, allowing him to bridge the gap between academic theory and real-world applications in marketing.

Research Interests

Dr. Chae’s research interests focus on the intersection of digital marketing, artificial intelligence, and consumer behavior. He investigates how emerging technologies influence consumer engagement, the effectiveness of social media marketing, and the role of corporate social responsibility (CSR) in shaping consumer perceptions. His work also explores sustainable consumption, focusing on how moral obligations and anticipated pride influence consumer behavior in markets like organic products and food delivery services. Additionally, Chae examines the growing impact of artificial intelligence in marketing, particularly how AI assistants’ human-likeness and contextual messaging drive consumer choices in high-tech markets. His research is not only timely but also critical in understanding how marketing evolves with technological advancements.

Awards and Honors

Dr. Chae has received numerous awards and honors throughout his career, reflecting his outstanding contributions to research and marketing scholarship. His work has been recognized with the Marketing Science Institute (MSI) Research Grant and a Best Paper Award in the Brand Track at the Summer AMA Conference. He has also earned recognition for his research at prestigious conferences, such as the MSI Webinar Series. His publications have been featured in top-tier journals like the Journal of Business Research and the Journal of Interactive Marketing, reflecting his impact on the academic community. Additionally, his research on digital marketing and consumer engagement continues to garner attention for its relevance and practical implications for businesses worldwide. These accolades reinforce Chae’s standing as a leading researcher in his field.

Conclusion

Myoung-Jin Chae is a strong candidate for the Best Researcher Award. His research demonstrates innovation and relevance to both academic and practical applications in marketing and business. His publications in high-impact journals, along with his successful research projects and awards, make him a standout figure in his field. Although there are opportunities for broader outreach and expanding the scope of his research, his contributions to digital marketing, consumer engagement, and sustainability are noteworthy, positioning him well for this prestigious recognition.

Publications Top Noted

  • Driving consumer engagement through diverse calls to action in corporate social responsibility messages on social media
    Author(s): MJ Chae
    Year: 2021
    Cited by: 38

  • Effects of the COVID-19 pandemic on sustainable consumption
    Author(s): MJ Chae
    Year: 2021
    Cited by: 36

  • The effects of message tone and formats of CSR messages on engagement in social media
    Author(s): MJ Chae
    Year: 2020
    Cited by: 29

  • Consumers’ attention, experience, and action to organic consumption: The moderating role of anticipated pride and moral obligation
    Author(s): MJ Chae, Y Kim, T Roh
    Year: 2024
    Cited by: 27

  • Does Price Promotion Hurt Products’ Perceived Quality? The Role of Attribute Alignability
    Author(s): MJ Chae
    Year: 2020
    Cited by: 4

  • Individual Employees’ Service Failures and Customer Satisfaction with the Firm
    Author(s): MJ Chae
    Year: 2020
    Cited by: 3*

  • Engaging in Real Time: Understanding the Effect of “Real-Time” Social Media Messages on Consumer Engagement
    Author(s): O Rodriguez-Vila, S Bharadwaj, C Myoung-Jin
    Year: 2016
    Cited by: 1

  • Real-time marketing messages and consumer engagement in social media
    Author(s): MJ Chae, O Rodríguez-Vilá, S Bharadwaj
    Year: 2025
    Cited by: Not yet available (Forthcoming)

  • Mobile Content: Understanding Drivers of Engagement by Screen
    Author(s): MJ Chae, O Rodriguez-Vila, S Bharadwaj
    Year: 2024
    Cited by: Not yet available (Forthcoming)

  • Sustainability Considerations and Satisfaction with Online Food-Delivery Services During Covid-19 Pandemic
    Author(s): C Myoung-Jin
    Year: 2022
    Cited by: Not available

  • Context Centrality in Distributions of Advertising Messages and Online Consumer Behavior
    Author(s): C Myoung-Jin
    Year: 2022
    Cited by: Not available

  • Context management of advertising in a digital environment
    Author(s): C Myoung-Jin
    Year: 2018
    Cited by: Not available

 

Muhammad Hasnat Bhatti | Business, Management and Accounting | Best Researcher Award

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Mr. Muhammad Hasnat Bhatti | Business, Management and Accounting | Best Researcher Award

Phd Student  at Dalian University of Technology, China

Muhammad Hasnat Bhatti is an accomplished academic and researcher specializing in Human Resource Management, Leadership, Organizational Behavior, and Knowledge Sharing. With a passion for advancing organizational practices, he has contributed significantly to business research by exploring the intersection of leadership ethics, employee engagement, and knowledge dissemination. His scholarly work reflects a deep commitment to understanding the role of leadership in fostering ethical and knowledge-driven workplaces. His research is widely recognized in international journals, making him a distinguished figure in his field. Through his academic contributions, Bhatti aims to enhance workplace productivity, promote ethical leadership, and develop frameworks for effective organizational behavior.

Professional Profile

Education

Muhammad Hasnat Bhatti holds an MBA in Human Resource Management from the University of Wales, Institute Cardiff (UWIC), UK, which he completed in 2012. Before that, he obtained a Postgraduate Diploma in Strategic Management & Leadership Skills from the West London College of Business & Management Sciences, London, in 2011. His academic journey started in Pakistan, where he completed another MBA in Human Resource Management from COMSATS Institute of Information Technology, Lahore, in 2010. His diverse educational background, encompassing both local and international institutions, has provided him with a global perspective on HRM and organizational leadership.

Professional Experience

Muhammad Hasnat Bhatti has gained extensive experience in academia and research, making significant contributions to the field of Human Resource Management and Organizational Behavior. His professional journey is marked by his active engagement in research, teaching, and scholarly writing. Over the years, he has collaborated with various researchers to explore contemporary management issues, with a strong focus on leadership and ethical business practices. His work has helped shape modern HR strategies, particularly in fostering employee motivation, workplace ethics, and leadership development. His professional experience is further enriched by his association with international and local research communities, where he actively contributes to knowledge-sharing platforms.

Research Interests

His research interests revolve around Human Resource Management, Leadership, Organizational Behavior & Psychology, and Knowledge Sharing. He has explored the impact of ethical leadership on employee engagement and knowledge dissemination, contributing valuable insights to management sciences. His studies investigate how leadership styles influence employee productivity, trust, and organizational commitment. His research is particularly focused on participative leadership, ethical leadership, and the role of knowledge-sharing in sustainable business practices. Through empirical studies and theoretical models, he seeks to bridge the gap between leadership theories and real-world applications in organizations.

Awards and Honors

Muhammad Hasnat Bhatti has received recognition for his scholarly contributions in the field of business research. His publications in high-impact international journals such as Sustainability, Knowledge Management Research & Practices, and International Journal of Quality and Service Sciences have earned him a strong academic reputation. He has been acknowledged for his innovative research on leadership ethics and knowledge sharing, positioning him as an influential researcher in management sciences. Additionally, his continued contributions to academia, coupled with his active participation in peer-reviewed research, have garnered appreciation from the academic community. His ongoing work continues to make a significant impact on the fields of HRM and organizational behavior.

Conclusion

Muhammad Hasnat Bhatti has demonstrated strong research expertise, particularly in ethical leadership, knowledge sharing, and organizational behavior. His publications in peer-reviewed international journals reflect a commendable contribution to management sciences. However, strengthening his research impact through citations, industry collaborations, and academic leadership roles could further solidify his candidacy for the Best Researcher Award. If the award criteria prioritize consistent international research contributions, he is a strong contender.

Publications Top Noted

Author: M.H. Bhatti, Misbah Hayat; U. Akram, Umair; X. Su, Xin; M.H. Bhatti, Muhammad Hasnat; H. Rasool, Hassan
Year: 2020
Citations: 41
Title: Unraveling the Effects of Ethical Leadership on Knowledge Sharing: The Mediating Roles of Subjective Well-Being and Social Media in the Hotel Industry
Journal: Sustainability (Switzerland)