Tuba Duzcu | Health Management | Best Researcher Award

Published on 31/07/202531/07/2025 by World Top Scientists

Mrs. Tuba Duzcu | Health Management | Best Researcher Award

Asst.Prof. at Istanbul Medipol University, Turkey

Tuba Düzcü is an accomplished academic specializing in health management with a strong interdisciplinary background that spans biology, business administration, and digital media. Currently serving as an Assistant Professor at Istanbul Medipol University, she has made significant contributions through her research on healthcare branding, emotional labor, artificial intelligence, and the metaverse. Her academic output includes peer-reviewed journal articles, international conference presentations, and book chapters, reflecting both scholarly depth and topical relevance. She has also held key academic and administrative roles, demonstrating leadership in curriculum development and quality assurance. Her work bridges theory and practice, with a focus on innovation in healthcare systems. Active in organizing workshops and serving as a moderator and referee, she plays a vital role in academic discourse. With a solid foundation and a growing body of impactful research, Tuba Düzcü stands out as a dedicated scholar and leader in the evolving landscape of health sciences and management.

Professional Profile

Google Scholar
Scopus Profile

Education

Tuba Düzcü has pursued a multidisciplinary academic path combining science, business, and health management. She earned her PhD in Health Management from Istanbul University, where her dissertation focused on the role of new media in branding health services and products—an early indication of her interest in digital transformation in healthcare. Prior to that, she completed an MS in Business Administration at Beykent University, focusing on organizational communication and personality impacts. Her academic journey began with a BSc in Biology from Istanbul University, equipping her with a foundational understanding of life sciences. This broad educational base allows her to approach health management with a holistic perspective, integrating scientific knowledge with managerial and strategic insights. Her academic credentials also reflect a commitment to interdisciplinary thinking, a valuable asset in today’s complex and evolving healthcare landscape. Each stage of her education supports her current research in healthcare innovation, media, ethics, and organizational behavior.

Experience

Tuba Düzcü has a robust professional background that blends academic leadership with industry practice. She is currently serving as an Assistant Professor in the Faculty of Health Sciences at Istanbul Medipol University, where she previously held roles as a Research and Teaching Assistant. Earlier in her career, she held similar academic positions at Istanbul Okan University, supporting both education and research activities in vocational health programs. Beyond academia, she gained industry experience in pharmaceutical marketing and management at companies such as BIOFARMA, World Medicine Rotapharm, Dem Pharmaceuticals, and Labsan, working as a medical representative, product manager, and marketing manager. These roles enriched her understanding of healthcare operations, branding, and strategic communication in real-world settings. Additionally, she has held leadership roles in academic committees related to quality assurance, curriculum development, and double-major programs. Her experience bridges the gap between classroom, research, and the health sector, making her well-versed in both theoretical frameworks and applied solutions.

Research Focus on Health Management

Tuba Düzcü’s research is centered on healthcare management, with a strong emphasis on digital innovation, media influence, and organizational behavior. She explores how emerging technologies such as artificial intelligence and the metaverse are reshaping healthcare delivery and workforce dynamics. Her work includes studies on emotional labor, burnout in IVF laboratories, technology acceptance models in patients, and AI in strategic human resources. She has also examined branding in pharmaceutical services and ethical considerations in psychiatry from a managerial standpoint. Her research often uses interdisciplinary methods, merging concepts from communication, psychology, business, and health sciences. Through her academic publications, conference papers, and book chapters, she contributes to contemporary discussions on healthcare marketing, institutional reputation, and digital transformation. Her studies are both theory-driven and application-oriented, aiming to address real-world challenges in health systems. Tuba’s research demonstrates a consistent focus on how innovation and ethics intersect in health management, reflecting societal and organizational needs.

Award and Honor

While specific awards or honors are not directly listed in the available documentation, Tuba Düzcü’s academic achievements and leadership roles reflect a recognized and respected status in her field. Her repeated involvement as a committee chair, moderator, and referee in national and international academic events signifies peer recognition and trust in her expertise. She has been entrusted with key roles in health sector workshops, panel moderation, and certificate programs led by the Turkish Ministry of Health. Her contributions to various academic books and conference proceedings also highlight her prominence in academic circles. Being repeatedly invited to speak, write, and organize scientific activities indicates her standing as a valued thought leader. Although formal awards may not be noted, her impact and credibility are evident through her academic responsibilities, collaborative research roles, and invitations to participate in strategic educational initiatives within health sciences.

Publications Top Notes

Title: Kişilik Özelliklerinin Örgütsel İletişime Etkisi ve Bir Araştırma
Authors: Tuba Erkoç
Year: 2008
Citations: 14
Title: Artificial Intelligence in IVF Laboratories: Elevating Outcomes Through Precision and Efficiency
Authors: Yaling Hew, Duygu Kutuk, Tuba Düzcü, Yagmur Ergun
Year: 2024
Citations: 8
Title: Hastanelerde stratejik insan kaynakları yönetim süreçlerinde yapay zekâ uygulamaları
Authors: Tuba Düzcü, Veli Bayram, Emel Önder
Year: 2024
Citations: 4
Title: The perceived service quality on patient: evidence from university hospital
Authors: Tuba Düzcü, Osman Yıldırım, Hakan Zülfikar, Elif Yılmaz Alarçin, B. Sezginer, H. Tozan
Year: 2019
Citations: 4
Title: Sağlık Hizmet ve Ürünlerinin Markalanmasında Yeni Medyanın Yeri
Authors: Tuba Düzcü
Year: 2019
Citations: 4
Title: Ürün Tanıtım Temsilcilerinin Yeterlilik Eğitimindeki Başarı Düzeylerinin Demografik Özellikleriyle Karşılaştırılması
Authors: Tuba Düzcü, M. Akyol, O. Sancar
Year: 2017
Citations: 2
Title: The relationship between health professionals perceptions of innovative work behavior and their metaverse knowledge and awareness levels
Authors: Tuba Düzcü
Year: 2025
Citations: 1
Title: İlaç ve Hastane Tercihinde yeni Medya Etkinlik Analizi
Authors: Tuba Düzcü
Year: 2023
Citations: 1
Title: Health Professionals’ Perspective in the Context of Social Media, Paranoia, and Working Autonomy During the COVID-19 Pandemic Period
Authors: Tuba Düzcü, Y. Demir Uslu
Year: 2023
Citations: 1
Title: The burnout: a silent saboteur in in vitro fertilization laboratories
Authors: M. Basar, Tuba Düzcü
Year: 2025
Title: The burnout: a silent saboteur in in vitro fertilization laboratories
Authors: M. Basar, Tuba Düzcü
Year: 2025
Title: E-Sağlık Okuryazarlık Düzeyinin Hastane Tercihi Öncesi ve Sonrasında Sosyal Medya Kullanımına Etkisi
Authors: Ş. Küçük, Tuba Düzcü
Year: 2025
Title: Hastalarda Beş Faktör Kişilik Modelinin Teknoloji Kabul Modeline Etkisinin Yapısal Eşitlik Modellemesiyle İncelenmesi
Authors: N. Hacılar, Tuba Düzcü
Year: 2024
Title: METAVERSE IN HEALTH FROM THE PERSPECTIVE OF HEALTH MANAGEMENT: A SYSTEMATIC RESEARCH
Authors: Tuba Düzcü
Year: 2024
Title: Hastaların e-sağlık okuryazarlık düzeylerinin hastane tercihinde sosyal medya kullanımına etkisi
Authors: Ş. Küçük
Year: 2024

Conclusion

Tuba Düzcü emerges as a dynamic scholar and educator who blends academic rigor with real-world insight in health management. With an interdisciplinary educational foundation and a career that spans academia and the pharmaceutical industry, she offers a unique perspective on healthcare transformation. Her research portfolio demonstrates a strong commitment to exploring innovative technologies and ethical dimensions in health services. She has made significant academic contributions through publications, international conferences, and participation in scholarly panels and workshops. Her administrative leadership further enhances her profile, showcasing her ability to influence institutional quality and educational development. Tuba’s work reflects a forward-thinking approach that aligns well with the evolving demands of global healthcare systems. She represents the integration of academic research, teaching excellence, and industry relevance. As a professional who continually engages with contemporary issues and contributes to academic growth, she stands out as a valuable figure in the field of health management and a promising candidate for recognition in academic and professional domains.

Lindiwe Gumede | Health Professions | Best Researcher Award

Published on 29/08/202429/08/2024 by World Top Scientists

Dr. Lindiwe Gumede | Health Professions | Best Researcher Award

Lecturer, University of Johannesburg, South Africa

🎓 Dr. L. Gumede is a dedicated Lecturer in the Department of Medical Imaging and Radiation Sciences at the University of Johannesburg. With a PhD in Health Sciences, Dr. Gumede specializes in radiography education and health, with a focus on social and health inequities in general healthcare. Dr. Gumede is highly regarded for contributions to both academia and research, supervising multiple master’s and doctoral students.

Publication Profile

Scopus

Strengths for the Award:

Academic and Research Experience: Dr. Gumede is a lecturer at the University of Johannesburg in the Department of Medical Imaging and Radiation Sciences with a Ph.D. in Health Sciences. She has a solid academic background, which is strengthened by her role as a lecturer and her extensive experience in supervising postgraduate research (3 Master’s theses successfully supervised, with current supervision of 9 Master’s students and 2 Ph.D. students). This demonstrates her active engagement in research and academic mentorship.
Publication Record: Dr. Gumede has a respectable publication record, with multiple recent publications in peer-reviewed journals. Her work covers a range of topics within her expertise, including radiography, healthcare education, and the intersection of traditional and allopathic medicine. Her ability to publish in diverse journals suggests adaptability and relevance in addressing current healthcare issues.
Research Focus and Impact: Her research focus areas on radiography education, health inequities, and social determinants of health reflect a critical engagement with current and impactful issues in the healthcare sector. She has contributed both qualitative and quantitative insights to the field, which is crucial for advancing knowledge in these interdisciplinary areas.
Interdisciplinary Approach: Dr. Gumede’s research is interdisciplinary, encompassing aspects of radiography, healthcare education, and the use of traditional versus allopathic medicine, which enhances her profile as a researcher capable of bridging gaps across different areas of healthcare.

Areas for Improvement:

Doctoral Supervision and Examination: While Dr. Gumede has supervised Master’s theses, her experience in supervising Ph.D. students is relatively recent (currently supervising 2 Ph.D. students). Additionally, she has not yet examined any Doctoral theses. Increasing experience in Ph.D. supervision and examination could further strengthen her profile.
Expansion of Research Methodologies: While her work includes both qualitative and quantitative methodologies, expanding the scope and range of methodologies used (such as mixed methods or advanced statistical analysis) could enhance the depth and rigor of her research contributions.
Higher Impact Publications: Although Dr. Gumede has a number of publications, pursuing more publications in high-impact journals and diversifying her publication venues could increase her visibility and the impact of her research.

Education:

🎓 Dr. Gumede holds a PhD in Health Sciences, showcasing a strong academic background in medical imaging and healthcare. The extensive education underpins their expertise in radiography and healthcare disparities.

Experience:

👩‍🏫 Dr. Gumede serves as a Lecturer at the University of Johannesburg, where they have successfully supervised three master’s theses to completion and are currently supervising nine master’s and two PhD students. Their experience in the field is further solidified by examining master’s theses and contributing to curriculum development in radiography.

Research Focus:

🔬 Dr. Gumede’s research interests lie in radiography education and health, with a particular focus on addressing social and health inequities in general healthcare. Their work encompasses both qualitative and quantitative methodologies, aiming to improve healthcare outcomes through innovative research.

Awards and Honors:

🏆 Dr. Gumede has received recognition for their contributions to the field of radiography and healthcare education, including successfully leading research projects and mentoring postgraduate students. Their work has been widely acknowledged in the academic community.

Publication Top Notes:

📚 Dr. Gumede has authored several influential publications in respected journals, contributing to the advancement of knowledge in radiography and healthcare. Their research has been cited in numerous articles, reflecting the impact of their work.

Gumede, L., Sibiya, M.N. & Nkosi, P.B. (2018). “Effects of Work-Related Stress on Radiographers in a Public Hospital in Gauteng Province.” Interdisciplinary Journal of Economics and Business Law, 7(Special edition): 164-176. Cited by 25 articles.

Gumede, L., Badriparsad, N. (2022). “Online Teaching and Learning through the Student’s Eyes – Uncertainty through the COVID-19 Lockdown: A Qualitative Case Study in Gauteng Province, South Africa.” Radiography (Lond), 28(1):193-198. Cited by 30 articles.

Gumede, L., Badriparsad, N. (2023). “CT in an Emergency Setting.” In Chau, S., Hayre, C. (Eds.), Computed Tomography. Springer, Singapore. Cited by 15 articles.

Gumede, L., et al. (2023). “Guidelines for Disclosure of TM Use to AMPs by Patients Who Use Both TM and AM: Perspectives of AMPs in Gauteng, South Africa.” International Journal of Integrated Care, 23(S1):747. Cited by 10 articles.

Gumede, L., Nkosi, P.B. & Sibiya, M.N. (2024). “Allopathic Medicine Practitioners’ Experiences with Non-Disclosure of Traditional Medicine Use.” Health SA, 29:2381. Cited by 20 articles.

Conclusion:

Dr. L. Gumede is a strong candidate for the “Research for Best Researcher Award” due to her solid academic foundation, active involvement in postgraduate supervision, interdisciplinary research focus, and a steady stream of publications. Her contributions to the fields of radiography and healthcare education, particularly concerning social and health inequities, position her as a valuable researcher whose work has both academic and societal relevance. To further strengthen her candidacy, Dr. Gumede could aim to expand her experience in supervising and examining doctoral students and pursue higher-impact publications to enhance the visibility and influence of her research. Overall, she demonstrates the qualities of a committed and impactful researcher who is actively contributing to her field.