Postdoctoral intern, Research Chair in Technology, Sustainability and Society (TDS Chair) at the University of Quebec at Chicoutimi (UQAC), Canada
Profile
Scopus
Short Bio
Dr. Chourouk Ouerghemmi, a dynamic researcher and educator, was born on February 23, 2023. She currently holds a postdoctoral position at the Chair of Research in Technology, Sustainability, and Society at the Université du Québec à Chicoutimi (UQAC). With extensive experience in higher education, she has contributed significantly to the fields of marketing and consumer behavior through her teaching and research activities. Her commitment to advancing knowledge in her field is evident in her active participation in academic conferences and her role as an evaluator for various scientific journals.
Education
Dr. Ouerghemmi earned her Doctorate in Management Sciences with a specialization in Marketing from the Faculty of Economic Sciences and Management of Tunis (FSEGT) at the Université de Tunis el Manar in 2023, where she graduated with the highest honors. She also completed a Master’s degree in Marketing in 2018, graduating at the top of her class, and a Bachelor’s degree in Management with a focus on Marketing in 2016. This strong educational foundation has equipped her with the skills necessary for her research and teaching endeavors. 📚🎓
Experience
Dr. Ouerghemmi’s professional journey includes roles as a postdoctoral researcher, adjunct instructor, and training facilitator across several esteemed institutions, including UQAC and the Université de Tunis. Her teaching repertoire spans various modules, including E-business, Marketing Fundamentals, and Consumer Behavior. She has also engaged in significant research collaborations, contributing to the advancement of knowledge in her field. Additionally, her role as a trainer in SPSS and AMOS reflects her commitment to equipping students with practical skills in quantitative analysis. 🧑🏫🔍
Research Interest
Dr. Ouerghemmi specializes in consumer behavior, marketing strategies, and the impact of digital technologies on consumer engagement. Her research explores how virtual reality experiences influence tourist intentions, as well as the factors driving consumer engagement with recycling practices. This focus on sustainability and innovative marketing strategies underscores her dedication to addressing contemporary challenges in the field. 🌍💡
Awards
In recognition of her outstanding academic achievements and contributions to research, Dr. Ouerghemmi has received multiple accolades throughout her career, including being the top graduate of her Master’s program in 2018. Her dedication to excellence in research and education makes her a strong contender for awards recognizing academic and professional excellence. 🏆🎖️
Publications Top Notes
Dr. Ouerghemmi has authored and co-authored several impactful publications in reputable journals, reflecting her research expertise and commitment to advancing knowledge in her field. Notable works include:
- Ouerghemmi, C., Ertz, M., Bouslama, N., & Tandon, U. (2023). The Impact of Virtual Reality (VR) Tour Experience on Tourists’ Intention to Visit. Information, 14(10), 546. DOI:10.3390/info14100546.
- Ertz, M., Addar, W., Ouerghemmi, C., & Takaffoli, M. (2023). Overview of Factors Influencing Consumer Engagement with Plastic Recycling. WIREs Energy and Environment, e493. DOI:10.1002/wene.493.
- Ouerghemmi, C., & Bouslama, N. (2021). The Impact of Virtual Visit of Touristic Destination on the Tourists’ Visit Intention. In The 2nd Annual Conference of FoE New Trends in Marketing, 18th & 19th December 2021, FoS University of Benghazi, 38-45.
- Zarrouk, A. A., & Ouerghemmi, C. (2019). Influence of Atmospheric Cues on the Consumers’ Behavior: Moderating Effects of the Aesthetic Centrality of the Store and the Purpose of the Visit. International Journal of Research, Innovation and Commercialisation, 2(2), 126-156. DOI:10.1504/IJRIC.2019.104018.